"Expedited review collection" Principle of Work

We utilize technical algorithms, tools, and visual elements to incentivize customers to leave reviews for your products.

For PDPs participating in the expedited review accumulation, we provide:

• priority impressions in all sections where reviews can be left;
• additional communication with those who have already purchased your product to encourage them to leave a review;
• a special incentive badge on the PDP;
• Ozon points to customers awarded for reviews;
• other activities that will help collect more reviews.

Learn more about payment

Select the campaign type:

• Automatic selections
• Expedited Review Collection

Automatic selections

The following products are added to automatic selections:

• those with fewer than ten reviews;
• those with no reviews for a long time;
• those outside the Expedited Review Collection campaigns set manually.

The Collect First 10 Reviews automatic selection will help increase the number of product reviews. A PDP with seven reviews will gain three more, while that with zero reviews will get ten.

We automatically add products that haven’t received a single review in the last 14 days to the Long Time No Reviews campaign.

Products cannot be manually removed from these campaigns. As soon as a product collects its 10th review, or 10 fresh reviews, it will be removed from the Collect First 10 Reviews selection, or from the Long Time No Reviews selection accordingly.

The automatic campaign budget cannot be limited. Before the campaign launches, you will see the spending forecast. If the amount is too high, you can manually stop the campaign once you have reached the planned spending limit. If you stop the campaign, review invitations will be halted starting 00:01 MSK the next day.

Expedited review collection

Ideal for products you want to draw attention to. You create your own list of items for review collection, set the target number, and define the campaign duration. You can adjust the rates or set those you like but not lower than the minimum ones.

Learn more about how to manage Expedited Review Collection

You can disable the campaign at any moment. After that, we will stop incentivizing customers to leave reviews on your products, and remove the badge. If an order was placed while the special offer was active and a review is left within 5 days of product receipt, you will still be charged at the special offer tariff. Such charges may continue after the campaign ends, accounting for delivery time and the five-day review window.

Learn more about disabling the campaign

View the review collection report and service tariffication

Use report data to analyze your campaign effectiveness:

• review texts,
• product ratings,
• tariff.

Order numbers and review dates are not included in the report.

To see the report:

1. Go to Products → Expedited Review Collection.

2. In the Analytics block, click Go to Reports.

3. Select a time period for the report and click Generate. Your report will be ready within 24 hours.

   If an error occurs, try generating the report again or contact support via chat: Promotion and Special Offers → Promotion → Marketing Tools → Expedited Review Collection.

4. Once the report is ready, you will receive a notification with the link to download the report in XLS. You can also download the report in the Analytics block.

Review content may not be posted on third-party websites or other external resources.