Launch Expedited Review Collection

Set up review collection

Manually when creating or editing products

When uploading or editing products, you can add them to the review collection campaign or remove from it:

1. In the Products → Add products → Manually section, fill out the PDP.
2. Click Finish creating and check the product details in the Preview section.
3. In the “Paid promotion” block, enable or disable Expedited review collection.
4. Click Send for moderation.

To add an existing product to the campaign or remove it:

1. In the Products → Product list section, next to the product, click .
2. In the Preview section in the “Paid promotion” block, enable or disable Expedited review collection.
3. Click Send for moderation.

The product gets to the “Expedited review collection for your products” list in the Products → Expedited review collection section. Default parameters are preset for products added to the campaign:

• in the “Collect reviews” column: 10;
• in the “Rate” column: a recommended value for each product.

How to change review collection settings

You can’t disable this campaign, but you can:

• change its parameters, for example, to increase the review goal once 10 reviews are collected or adjust the rates for different review types;
• remove products or add new ones.

Learn more about the “Expedited review collection for your products” campaign

Automatic selections

To enable an auto-campaign:

1. On the Products → Reviews → Expedited review collection page, in the Automatic selections section, click Launch.
2. Specify the campaign start date.
3. In the “Products and budget” block, check:
   • The number of products to collect reviews for. To do this, click View products.
   • The number of reviews you can receive.
   • The budget forecast: an estimated total cost of the campaign.
   • The rate values. Recommended rates are set for automatic selections and can’t be changed.

The number of products changes every day. To stay within the budget, monitor the campaign progress.

4. Click Launch.

To help your products quickly get their first 10 reviews, we apply recommended rates to them. These rates can’t be modified. The campaign list updates automatically: once a product reaches 10 reviews, it’s removed from the campaign, and new products without reviews are added.

Once all products reach 10 reviews, the campaign status remains “Active.” We don’t charge until new products without reviews are added, or until 14 days pass after the last review. We recommend keeping the campaign active to ensure your products always have fresh reviews.

To stop the campaign, toggle the switch .

Auto-adding products to the special offer

To attract more customers, we automatically add new products to the “Expedited review collection” campaign. These products get into the “Expedited review collection for your products” list. You can find it in the Products → Expedited review collection section. Each product is set to a 10-review target with recommended value rates applied.

To disable auto-adding of new products to the special offer, go to the Products → Manage PDPs section and disable adding new products.

You can disable the expedited review collection for a specific product when creating a PDP:

• Manually: disable expedited review collection.
• Via XLS template: in the “Paid promotion” block, in the “Expedited review collection” column, enter “No”.
• Via online spreadsheets: in the “Paid promotion” column, don’t select expedited review collection.
• Via API: use the method create or update the product.

When creating a product via copying, you can’t disable participating in the campaign if the universal setting for all new products is enabled.

To exclude products from “Expedited review collection for your products” campaign:

1. Go to the Products → Expedited review collection section.
2. Оpen the Expedited review collection for your products campaign.
3. Select the products you want to remove and click Delete.

We stop encourage customers to leave reviews on your products and remove the badge. If an order was placed while the special offer was active and a customer left a review within 5 days after product receipt, we charge you at the special offer tariff. Such charges may continue after the campaign end, take into account the delivery time and the 5-day review window.

Learn more about disabling “Expedited review collection” campaign

Expedited review collection: manual campaign

1. In the Products → Expedited review collection section, click New product list.

2. Come up with a campaign name.

3. Specify the campaign start and end dates. If you don’t specify the end date, the campaign is going to be active until all reviews are collected.

4. Click Add products. The products can be:

   • searched for by name or SKU;
   • filtered by category, brand, price, or the number of reviews;
   • added as a list: enable the List mode and add multiple article codes or IDs at once. The list can be copied from the product report, you can find it in the Products → Product list section.

   Then click Add products. We apply recommended rates. Once the campaign is launched, you can set the values you want but not lower than the minimum ones.
   Learn more about minimum and recommended rates

   In the “Budget forecast” field, you can see an estimated review collection cost based on the recommended rates.

5. Click Launch.

6. In the “Collect reviews” column, specify how many reviews need to be collected and for what product. Upon reaching the number, collection stops. The minimum review number is 10.

To set the review goal for multiple products at once:

1. Select the required products and click More → Set rates and number of reviews.

2. Specify the values based on the product price.

3. Click Apply. If you entered custom values and want to switch back to those recommended by Ozon, click Reset to recommended values → Apply values.

By default, Ozon sets the recommended rates for each product. You can edit them at any time.

In the panel under the campaign name, you can view details about your review collection:

• campaign type;
• campaign dates;
• number of products;
• budget forecast.

At any time, you can:

• Stop the review collection: click More → Stop the campaign.
• Edit the product list.
• Remove products: select the required ones, click Delete, and confirm the action.
• Add products: click Add products. Use the product name or its article code to search for it.

Via API

To set up the campaign, use the /v3/product/import method. Include campaign details in the method request within the nested parameter array items.promotions.

Minimum and recommended rates