Launching Promotion

You can launch promotion for selected products or all at once.

Launch promotion for selected products

This can be done on the tool page or via a pay-per-click campaign.

In “Pay-per-order” section

Go to Promotion → Pay-per-Order → All Products.
Click Add products. You can:
- Search products by name, article code, or SKU.
- Filter products by category, brand, warehouse, and price.
- Add products as a list: enable List mode and enter several article codes at once. You can copy the list from the product report in the Products → Product list section.
Click Add products. Promotion immediately starts with a fixed rate.

To reduce the rate and get additional benefits, you can also add products to a “Pay-per-click” campaign.

Via “Pay-per-click” tools

When launching the campaign, enable Pay-per-order. You can also open the campaign in the Pay-per-click section and in the Pay-per-order column, enable the switch for the desired product.

After that, the product starts being promoted via the “Pay-per-order” tool at a reduced rate.

Launch promotion for all products

Go to Promotion → Pay-per-Order → All Products and click Launch.

Rate

Rate is the percentage of a product price you’re paying if customers order the product in the promoted position.

We charge the fixed rate set for each product if customers:

add the product to cart or favorites and order it within 30 days after that;
buy the product of the same model from the merged PDP;
re-order the product from the promotion.

The minimum amount charged per order is 5 RUB.

The rate is charged from the price you set on the PDP, excluding promotional discounts.

Learn more about types of prices

What determines the rate in the tool

Rates in the tool vary depending on the selected type of promotion.

If a product in a pay-per-order campaign is promoted simultaneously on the “Favorites” and “All Products” tabs, the higher rate is applied.

Rates for promoting the selected products

Rates depend on the category of the promoted item and cannot be changed. They can be reduced, however.

Download the table with fixed rates by categories (XLSX)

You can reduce the rate to 10% by adding your product to the “Pay-per-click” campaign. Then, if customers order it, we charge the reduced percentage of all sales that you got due to promotion tools.

Rate charging process:

Example

Suppose you are adding a product from the Books category to Pay-per-Order. Additionally, the same product is promoted via Pay-per-Click at a rate of ₽5 per click.

As a result of promotion, the product receives:

25 clicks and orders totaling 1,800 RUB via the “Pay-per-click” tool;
and two more orders worth ₽6,000 in the Pay-per-Order tool by boosting the PDP in search results.

We’ll charge:

₽125 for 25 clicks in Pay-per-Click;
a reduced rate of 10% of ₽3,000 per product order resulting from promotion via Pay-per-Click;
a reduced rate of 10% of ₽6,000 for two product orders resulting from the PDP boost via Pay-per-Order.

Total for 3 orders and 25 clicks, 125 + 300 + 600 = ₽1,025 will be charged.

Reduced rate is active as long as the product is added to the “Pay-per-click” campaign with the “Active” or “Suspended” status. If you disable the campaign, the rate for the product order increases to the fixed value.

In promotion results, you can view the number of orders each promotion tool brings.