Hashtags

Customers can use hashtags the same way as in social media. When they click on hashtags on PDPs or enter them in the search bar, we show a selection of products with the same hashtag from all sellers. Customers can filter these products by category.

Hashtags:

• help promote products: you can create your own selections or join trends;
• affect product ranking in search results: it’s easier for customers to find your product;
• are familiar and convenient to customers who use social media;
• may expand your audience, increase PDP views and product purchase probability;
• increase product content rating by making PDPs more attractive to customers;

You can add hashtags when creating or editing products in Russian and English.

Hashtag requirements

You can add up to 30 hashtags for one product.

Hashtags:

• start with #;
• contain only letters, numbers, and underscores;
• contain up to 30 characters;
• don’t contain product characteristics that are already on the PDP, such as brand or type;
• are separated by space.

How customers use hashtags

Hashtags help customers find products by keywords.

• On the website
• In the mobile app

Hashtag is displayed in the PDP, in the Description section.

When a customer clicks on hashtag, a list of products with same hashtag appears.

Hashtag is displayed in the PDP, in the Description section.

When customer clicks on hashtag, a list of products with same hashtag appears.

Examples of hashtags

• Clothes: #kpop #бохо #y2k.
• Household products: #скандинавский_стиль #минимализм #подвинтаж.
• Products for Harry Potter fans: #ГарриПоттер #хогвартс #слизерин.

You can come up with hashtag yourself, or use our examples:

Clothes

Description	Hashtags
By style or trend Use hashtags that describe your product best. For example, for a T-shirt with anime print, use the #anime hashtag. For a feminine dress with ruffles and lace, use #babydoll.	#grandpa_core #old_money #office_siren #аниме (anime) #минимализм (minimalism) #kpop #бэбидолл (babydoll) #в_стиле_рэперов (rappers style) #Y2K #преппи (preppy) #бохо (boho) #гранж (grunge)
By fit For example, for a loose fit T-shirt that creates a relaxed outfit, use the #оверсайз hashtag. For low rise jeans, use #низкая_посадка.	#оверсайз (oversize) #акцент_на_талии (waist accent) #низкая_посадка (low rise) #платье_в_пол (maxi dress) #мини (mini) #кроп (crop)
By features For example, for a romantic dress with bows, use the #банты hashtag. For a pleated skirt, use #плиссировка	#пайетки (sequins) #плиссировка (pleating) #драпировка (drapery) #асимметрия (asymmetry) #банты (bows) #бахрома (fringe) #блестки (glitter) #прозрачность (see-through) #воланы (flounces) #ажурность (openwork) #рубчик (hem) #открытые_плечи (open shoulders) #баска (basque) #открытая_спина (backless)
By color or pattern For example, for a tie-dye T-shirt with unique patterns and color transitions, use the #тай_дай hashtag. For trousers with zebra print, use #анималистичный_принт.	#монохром (monochrome) #анималистичный_принт (animal print) #полоска (stripes) #клетка (check) #неон (neon) #геометрический_узор (geometric pattern) #цветочный_принт (flower pattern) #тай_дай (tie-dye) #горох (polka dot)
By purpose For example, for basic easily combined clothes of neutral colors, use the #базовый_гардероб hashtag. For light, comfortable clothes perfect for warm days and traveling, use #ЛетнийОтпуск.	#базовый_гардероб (basic wardrobe) #образ_для_свидания (date outfit) #офисный_стиль (office style) #на_тренировку (for sport) #ВечернийНаряд (formal wear) #ЛетнийОтпуск (summer vacation)

Footwear

Description	Hashtags
By style or trend For example, for leather loafers in classic, moderate, and elegant style, use the #old_money hashtag. For early 2000s styled sneakers with thick soles, use #Y2K.	#Y2K #преппи (preppy) #бохо (boho) #old_money #братц (bratz) #barbie_core #ретростиль (retro style)
By features For example, for elegant pointed-toe pumps, use the #острый_нос hashtag. For fur-trimmed or fluffy footwear, use #пушистая_обувь.	#банты (bows) #бахрома (fringe) #прозрачность (see-through) #блестки (glitter) #стразы (rhinestones) #острый_нос (pointed toe) #грубая_подошва (thick sole) #пушистая_обувь (fluffy footwear) #массивныйкаблук (thick heel) #плетение (weaving)

Household products

Description	Hashtags
By style or trend For example, for precise, simple interior items without unnecessary details, use the #минимализм hashtag.	#минимализм (minimalism) #скандинавский_стиль (scandinavian style) #советский_стиль (soviet style) #ссср (USSR) #встилелофт (loft style) #фьюжн (fusion) #эклектика (eclecticism) #восточный_стиль (oriental style) #ардеко (ardeco) #прованс (provence)
Based on films, TV series, and cartoons For interior items based on films, TV series, and cartoons, use hashtags with their titles, for example, #Красавица_и_чудовище.	#Красавица_и_чудовище (Beauty and the Beast) #КорольЛев (The Lion King) #СпанчБоб (SpongeBob) #Покемоны (Pokémon) #щенячий_патруль (PAW Patrol) #звездные_войны (Star Wars) #ГарриПоттер (Harry Potter) #Шерлок (Sherlock) #титаник (Titanic) #леон (Leon) #терминатор (Terminator) #ИграПрестолов (Game of Thrones) #friends (Friends) #TheBigBangTheory #сверхъестественное (Supernatural)