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Display advertising is an outreach advertising format that attracts attention and evokes positive emotions in customers via images, video, and text.
With display advertising you can:
- increase brand awareness;
- create the company image;
- promote specific products or the whole store;
- introduce new products to the audience;
- offer extra products to customers who have already ordered from your store;
- attract customers who were interested in your product, but did not buy it. For example, opened the brand page, product cards, added products to “Cart” or “Favorites”;
- announce promotions and special offers;
- make seller promotions more effective.
Advantages of display advertising
- Noticeable impression places on the homepage, category pages, and in Ozon search results.
- Attractive format creates the desired customer attitude. You can show all the necessary information about the product, upload high-quality photos and videos, add a link to the product or store.
- Wide targeting options. You can choose who will see your ads. For example, customers who:
- were interested in products in a certain category;
- added products from this category to the cart;
- ordered products of the category.
Display advertising formats
There are 4 display advertising formats:
- Banners are large blocks with static images. You can create them using our free template.
- Video banners are blocks with videos about your product or offer.
- Offerwall is a banner on a special page with special offers from sellers, shown to the customer after placing an order in the app.
- Native Banners are banners that follow the PDP style and are embedded in the product feed on the app home screen.
| Minimum daily budget | Payment model | Placement on the website | Placement on the mobile website and in the app | |
|---|---|---|---|---|
| Banners | 1,000 RUB | Per impressions or per clicks | Main page: in the banner carousel under the search bar. | 1. Main page and search results: - under the search bar on the main page; - between 8 and 9 PDPs in the search results and categories. 2. Search results and catalog: categories pages of the 1, 2, and 3 levels. Customers reach these pages from a catalog or via a search query. |
| Video banners | 1,000 RUB | For visible impressions | Main page: in the banner carousel under the search bar. We select the placement automatically |
Main page: under the search bar and in the feed every 10 PDPs. We select the placement automatically |
| Offerwall | 1,000 RUB | per impression | not placed | in the Special Offers for You section. This page features discounts and special offers from sellers that the customer sees immediately after placing an order. |
| Native banner | 1,000 RUB | per impression | not placed | display on the home screen of the Ozon mobile app in the product search results |
Types of display advertising
All advertising on the Internet must be marked according to the Federal Law “On Advertising”. Therefore, when launching display advertising, we automatically assign an ERID identifier to each banner, promo banner, and video banner, and then pass it to the Unified Register of Online Advertising.
