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With the “Pay-per-order” promotion tool you can raise products in search results and show them on recommendation shelves. If a product is ordered as a result of promotion, you pay a percentage of the product price.
Product positions
Once you launch the promotion, your products:
- are displayed higher in search results;
- compete for positions on recommendation shelves.
Tool features
Within the tool, you can promote selected products or all at once. Each method has its own features.
Selected products
Individual product promotion is suitable for improving search rankings for those items where increasing conversion or clearing stock is a priority.
You can also connect the combo model here. The combo model is a simultaneous product promotion via Pay-per-Order and Pay-per-Click tools. When promoting selected products using the combo model, products receive:
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The rate per order in the tool is 10% across all categories. The product will participate in auctions at a regular rate.
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an additional advantage in pay-per-click campaigns — along with the bid per click, we also take into account the rate per order;
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an opportunity to promote products using the tool even without regular sales.
If a product promoted via Pay-per-Click hasn’t had any sales over the last 14 days and you don’t additionally promote it via Pay-per-Click, the promotion will be suspended. As soon as there is at least 1 order, promotion will resume.
To avoid waiting for sales, you can start promoting the product via Pay-per-Click or launch promotion for all products at once. By doing so, this restriction will not apply.
All products
Such promotion is ideal for beginners looking for a quick start and for experienced sellers with a wide product range, as it automates promotion of all store products. This will help make the entire range more noticeable at once, and save you the effort of setting up promotion for each individual item. When promoting all products, a special rate of 22% per order is applied, and only in-stock products are eligible.
Pay for promotion
You don’t need to top up the balance in advance to launch the promotion. Once a month, we charge the fixed or reduced rate for product orders received due to promotion.
