Sales Funnel

In the Analytics → Sales funnel section, you can view statistics on turnover and product sales.

The tool includes:

Turnover dynamics. The revenue change for the current and previous weeks.
Learn more about turnover dynamics
Funnel stage metrics. The metrics on three stages of customer product interaction: search, choice, and order.
Learn more about funnel stage metrics
Monthly goal. Setting the sales goal for the current month.
Learn more about monthly goal

Turnover dynamics

The graph shows your sales data for the current and previous weeks, so you can:

compare them;
evaluate the efficiency of promotions or special offers;
see the periods of order number increase and decrease;
track the percentage change in the total turnover.

To view details for a specific day, hover over a point on the graph.

Funnel stage metrics

The tool shows three stages of customer purchase decision. You can track which stage has the highest customer loss.

Based on your metrics, the system gives recommendations to increase sales. You can view them under the heading of each stage.

First stage: product search

A potential customer needs a product but doesn’t know about your or your competitors offers yet. At this stage, the metrics on product visibility in the search and catalog are very important.

The tool analyzes:

impressions in the search and catalog: how many times your products were shown in the search results and catalog;
an average position in the search and catalog: where your products are shown on average in the search results and catalog.

Second stage: product choice

Customers visit PDPs to find the best deal.

The tool analyzes how many times customers opened your PDP.

Third stage: order

Customers decide to order your product. The tool analyzes:

сonversion to cart from the search or catalog: the percentage of customers who viewed your product and ordered it;
products ordered: the number of orders for the previous week.

Monthly goal

You can set a monthly revenue goal and monitor its completion. To set a goal:

Click the Set a goal for the month block.
Specify the amount you want to earn per month.
Click Create.

A goal is set once a month and can’t be modified after confirmation. You can set a new goal on the first day of the next month. View the goal results in the diagram. They don’t affect your performance on Ozon.

Learn more about the sales funnel in the Ozon Training course