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Он заключён с ООО «Интернет Решения». Если есть другой договор, сможете переключиться на него в боковом меню
Products from most categories are displayed on Ozon in the same way. In the mobile app, PDP appearance and blocks location may differ, but general product information is the same.
Learn more about PDP requirements
Try to make PDPs as complete as possible. Correctly specified characteristics improve search results. Customers search by name, category and type, brand, description, color, size, material, and other attributes.
When a customer finds the necessary product on the website or in the app and opens its PDP, the first thing they see is general product information.
The header is located at the top of a PDP. It contains:
You can find badges in the PDP header as well. These are colored stickers that attract customer attention. They’re added automatically if certain conditions are met. For example, if you’ve refreshed a product range, a “New” badge appears.
A block with visual product information. It contains:
Main photo.
Additional photos.
Video.
Video cover: a short video that replaces the main product photo.
Rich content: a tool for adding images and videos to PDPs.
If your product participates in a promotion, a color sticker with the promotion name or discount size appears on the image. For most categories, the sticker is displayed in the upper right corner of the photo or video cover, but it can be located in other image parts.
We can place the brand logo on the product in search results if:
You can’t place the logo on the PDP.
The block is located between media content and price and delivery information. It displays:
Product variants: by volume, size, color, length, weight, and other criteria. For example, you merge PDPs and specify different volume and flavor for a powder from the same manufacturer. Then switching between merged positions also appears in this block. If one of the product variants is out of stock, it’s crossed out, but customers still can open its PDP and view information.
Key product characteristics may vary depending on category. For example, if a customer is looking for a door, they’ll see its size, thickness, and the material from which it’s made on the PDP. And if a customer is looking for a smartphone, they’ll see its operating system, screen diagonal, and built-in memory.
Brand logo if the product is branded. The company logo is displayed above the variants.
Price and delivery information is shown on the right on PDPs.
The product in one PDP may have several prices:
Under the Add to cart button, customers see the approximate order delivery time.
The block is located under the price information. It displays:
In the In stock field, you can see whether the product is running out of stock. If the following number of products left in stock:
In this block, customers can view:
These are the criteria by which customers understand whether they can trust you. The block displays:
Most often, the section is located under the seller information, but it can also be displayed in other parts of PDPs. Other products recommendations allow customers to choose the best option on the marketplace. They see the most interesting offers. These can be the following blocks:
In this block, we show the product information that you specified when creating it.
This is the text about the product in the Annotation field. The description is compiled in a free form, but must meet the requirements. Avoid search phrases that don’t match the product.
Learn more about product description
If a photo or video is displayed in this block instead of text, it means that rich content was used to create it. This tool allows you to upload multimedia elements to PDPs and make it more attractive to customers.
On the website, rich content completely replaces the text description. In the mobile app, it’s displayed under the standard product description.
These can be qualitative or technical parameters: brand, model, series, purpose, expiration date, completeness, manufacturer country. Specific product characteristics depend on its category.
It’s important to specify only the real product characteristics. If a PDP is overloaded with details, it spoils the customers’ experience and can lower the position in search results and categories.
Learn more about product characteristics
The block is located at the bottom of a PDP. It contains:
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Это база знаний для продавцов из стран СНГ и дальнего зарубежья.
Если ваша компания зарегистрирована в России, перейдите в базу знаний для продавцов из России.
Когда вы зарегистрировались на Ozon?
Условия работы и инструкции зависят от даты заключения договора — её можно посмотреть в разделе Договоры
Определили ваш договор
Он заключён с ООО «Интернет Решения». Если есть другой договор, сможете переключиться на него в боковом меню
Which country do you sell from?
Выберите договор