General Information About the Tool

With the “Pay-per-order” promotion tool you can raise products in search results and show them on recommendation shelves. If a product is ordered as a result of promotion, you pay a percentage of the product price.

Learn more about rates

Product positions

Once you launch the promotion, your products:

• are displayed higher in search results;
• compete for positions on recommendation shelves.

Tool features

Products that you promote using “Pay-per-order” and “Stencils” or “Getting to the TOP” tool at the same time have special promotion conditions. Such products have:

• a reduced 9% rate for orders in all categories received as a result of promotion;

  Learn more about reduced rate

• additional advantage in pay-per-click campaigns: we take into account the rate per order along with the rate per click in the auction for stencil positions and the first 12 tiles in search results;

• an opportunity to promote products using the tool even without regular sales.

Products that can be promoted

Products added to “Stencils” or “Getting to the TOP” campaigns can be promoted using the “Pay-per-order” tool, even if they don’t have regular sales.

All other products need to have at least 1 sale in the last 14 days before you can promote them using the “Pay-per-order” tool.

Pay for promotion

You don’t need to top up the balance in advance to launch the promotion. Once a month, we charge the fixed or reduced rate for product orders received due to promotion.

Learn more about tool expenses

Up to and including April, in your expenses the service is called “Promotion in the search”. Starting from May 1, it’s called “Pay-per-order”.