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Video cover is a short video that you can add instead of the main photo to the PDP. Using a video, you can demonstrate the product benefits from different angles and show it in motion.
Video covers are displayed on PDPs. They don’t appear in the search results and category pages.
Ozon doesn’t publish video covers containing:
Parameter | Requirements |
---|---|
Cover | Make sure your first video frame is sharp: the customer will see it while the video is loading. |
Text on video | Add text with key information: the inscription should be large and clear. Make sure that the video isn’t cut in the app and on the website. |
Video duration | Add a video that is 8 to 30 seconds long. |
Aspect ratio | Select the correct aspect ratio of the video. We crop videos differently in the app and on the website. |
Content and audio | Content should be understandable even if the audio track isn’t playing. |
Use short videos that show the product in motion. Don’t overload the video with a large number of items: the focus should be on the product.
Requirements for categories:
On the PDP | On the search results and categories pages | |
---|---|---|
On the website | Full video is played when the customer clicks it. | The video cover isn’t displayed. Instead of it, customers see the main image for your product. |
In the app | Full video is looped and played automatically non-stop. | The video cover isn’t displayed. Instead of it, customers see the main image for your product. |
The video is cropped to fit the image format in the PDP. In the app, it can be vertical and square: it depends on the section and category.
Don’t use videos with an aspect ratio of 16:9 or 9:16. Such videos are severely cropped.
Parameter | Requirements |
---|---|
Format | MP4, MOV |
Size | Max 20 MB |
Resolution | From 1080 to 1920px on the largest side |
Duration | From 8 to 30 seconds |
Frames, fields | Prohibited |
Aspect ratio | • Vertical 3:4 for the “Clothing” and “House & Garden” categories. • Square 1:1 for other categories. |
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Это база знаний для продавцов из стран СНГ и дальнего зарубежья.
Если ваша компания зарегистрирована в России, перейдите в базу знаний для продавцов из России.
Когда вы зарегистрировались на Ozon?
Условия работы и инструкции зависят от даты заключения договора — её можно посмотреть в разделе Договоры
Определили ваш договор
Он заключён с ООО «Интернет Решения». Если есть другой договор, сможете переключиться на него в боковом меню
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