Image Requirements

Product photos

Parameters	Requirements
Format	JPEG, JPG, PNG, HEIC, WEBP.
Resolution	For the Clothing, Footwear, and Accessories category: minimum 900 × 1,200 pixels. For other categories: from 200 × 200 to 4,320 × 7,680 pixels.
Aspect ratio	Vertical 3 : 4 for all categories.
Size	No more than 10 MB.

Upload images with the correct aspect ratio to ensure your PDP looks attractive to customers. If the aspect ratio of the main image isn’t 3 : 4, we adjust it using the 8-point grid system or display it with margins at the top and bottom.

You can also use the “3×4 cropping” tool in the Photo editor.

Learn more about editing images

How to upload images to PDP

You can’t use:

images of alcohol;
product sketches, for example, 3D models;
black and white photos;
blurry, unsharp, low-quality photos;
photos taken at home: on the carpet and furniture backgrounds with shadows from other objects;
inscriptions:
- with prices, discounts, contact details, social networks;
- with judgments, for example: “hit”, “best”, “leader”, “top”;
- with the number of products sold: for example, “sold 100 pcs. already”.
photos that don’t show your product;
product photos from other sellers without their permission;
inappropriate content that displays violence or incites hatred.

18+ photo requirements

The requirements apply to all product photos: the main image and additional ones.

Intimate parts of the body should be blurred or otherwise hidden in the images. For example, images of genitals, female breasts, buttocks and toys that mimic the genitals. The requirements apply to photos of products, people, and images on the packaging.

Recommendations when working with product photos

Don’t add advertising labels to the main photo.

Correct Wrong
Show the product on the main photo from the front side.

Correct Wrong
Don’t turn over the photos.

Correct Wrong
Add photos without watermarks.

Correct Wrong
Don’t load additional photos with contacts, links, and promotions.

Correct Wrong
Add photos only in high quality.

Correct Wrong
Place the same product on the additional photo as on the main one.

Correct Wrong

Main image

Photo requirements

The main image is only one.
The photo corresponds to the product name and description.
The product is shown in full. It’s clear from the photo how the product looks in use. For example, for bed linen upload linen photos on the bed, not in the package.
The photo is color and of good quality.
The photo is clear, the product is in focus.
There are no watermarks on the photo.
You can use infographics.

Link requirements

To upload the main photo, you can add only one direct link.

Only the images themselves should be opened and downloaded from the links. Usually such links end with .jpeg, .jpg, .png symbols.

The exception is links to Yandex Disk. They are available in the https://yadi.sk/i/qUXcCwzmryWINw or https://disk.yandex.ru/i/qUXcCwzmryWINw format.

Correct link:

Doesn’t lead to an HTML page with an image. For example, you can’t specify a link to a product review that contains photos.
Doesn’t require authorization to access the image.

	Correct	Wrong
Link to Yandex Disk	https://disk.yandex.ru/i/qUXcCwzmryWINw	https://yadi.sk/d/qUXcCwzmryWINw/ozon/file.png
Direct link	www.firestock.ru/wp-content/uploads/2014/05/shutterstock_46241326-700x624.jpg	2020/image/cache/import_files/3f/3fe5a4ed-2dce-11e8-8264-1c6f65524f3c_3fe5a4ef-2dce-11e8-8264-1c6f65524f3c-1000x1000.jpeg

Additional images

In order for customers add your product to the cart more often, we recommend uploading at least two additional images.

Image requirements

No more than 29 additional images.
For food products there is an image with the list of ingredients, if it isn’t in the description.
The images correspond to the product name and description.
There are no watermarks on the images.
You can use infographics.

For some products, you can add photos on a person or in the interior:

For clothes: photos on a person. The main and additional images.
For furniture, bed linen, tablecloths and curtains: photos in the interior. The main and additional images.
For food: photos in the interior. Only additional images.

Link requirements

Direct link to the image

If you upload additional photos separately, attach links for each image in turn. The quantity limit is 29 pieces. Separate the links with a space, semicolon, comma, or line break.

Only the images themselves should be opened and downloaded from the links. Usually such links end with .jpeg, .jpg, .png symbols.

The exception is links to Yandex.Disk. They are available in the https://yadi.sk/i/qUXcCwzmryWINw or https://disk.yandex.ru/i/qUXcCwzmryWINw format.

Correct link:

Doesn’t lead to an HTML page with an image. For example, you can’t specify a link to a product review that contains photos.
Doesn’t require authorization to access the image.

Link to the folder with images

You can use the link to the folder with images on Yandex.Disk. For example, https://yadi.sk/d/qUXcCwzmryWINw or https://disk.yandex.ru/d/qUXcCwzmryWINw.

29 images from the folder will be used as additional photos. If you want to upload images in the right order, number their names. For example, “1”, “2”, “3” or “product1”, “product2”, “product3”.

Infographics

Infographics are images on which you can visually tell about products with the help of memorable images or simple schemes. For example, to show the main properties, advantages, and composition.

Unlike text descriptions, graphics immediately attract attention and are well remembered. In the design, you can use branded colors and elements.

To work, an infographic must contain:

Characteristics: product parameters.
Benefits: why the customer should choose this particular product.
Advantages: unique features.

Learn more about image requirements

Examples of working infographics

Recommended services

To store images, use CDN, high bandwidth services with a geographically distributed network infrastructure. It reduces the time needed to upload images to Ozon and speeds up the product creation process.

We recommend using: