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In all regions we set a single price for vital and essential medicines. The list of them is approved by the government and regularly updated.
Principles of regional pricing
Ozon’s geography is divided into clusters of regional coefficients.
For customers from different clusters, product prices may change due to the regional coefficient. We set this in clause 2.3 of the contract.
We calculate the regional coefficient individually for each product and add it to the price you set. The difference in the cost allows you to increase product sales in certain regions.
The price may be impacted by a regional coefficient and a discount at the same time. If the selling price is less than you specified in your personal account due to the discount, you get a refund with Ozon points.
Learn more about points for discounts
Also important to know:
- if you sell the same product in different clusters, you can’t set a different price for them;
- the coefficient doesn’t affect the payment amount and the sales fee. We calculate it from your price.
Clusters of regional coefficients
Clusters aren’t always the same as regions. One cluster can include several regions or an entire country. We can change the size and composition of clusters.
Clusters list
Moscow and Center |
Moscow |
Moscow Oblast |
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Bryansk Oblast |
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Vladimir Oblast |
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Ivanovo Oblast |
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Kaluga Oblast |
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Kostroma Oblast |
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Ryazan Oblast |
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Smolensk Oblast |
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Tver Oblast |
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Tula Oblast |
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Yaroslavl Oblast |
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St. Petersburg and Leningrad Oblast |
Saint Petersburg |
Leningrad Oblast |
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North-West |
Arkhangelsk Oblast |
Vologda Oblast |
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Republic of Karelia |
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Republic of Komi |
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Murmansk Oblast |
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Nenets Autonomous Okrug |
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Novgorod Oblast |
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Pskov Oblast |
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Volga Region |
Kirov Oblast |
Republic of Mari El |
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Republic of Mordovia |
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Nizhny Novgorod Oblast |
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Orenburg Oblast |
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Penza Oblast |
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Samara Oblast |
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Saratov Oblast |
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Udmurt Republic |
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Ulyanovsk Oblast |
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Republic of Tatarstan |
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Republic of Bashkortostan |
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Chuvash Republic |
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South |
Astrakhan Oblast |
Republic of Ingushetia |
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Kabardino-Balkarian Republic |
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Karachay-Cherkess Republic |
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Krasnodar Krai |
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Republic of North Ossetia — Alania |
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Stavropol Krai |
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Chechen Republic |
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Republic of Adygea |
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Republic of Dagestan |
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Republic of Kalmykia |
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Don |
Kursk Oblast |
Lipetsk Oblast |
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Oryol Oblast |
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Tambov Oblast |
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Belgorod Oblast |
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Volgograd Oblast |
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Voronezh Oblast |
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Rostov Oblast |
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Ural |
Kurgan Oblast |
Perm Krai |
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Sverdlovsk Oblast |
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Tyumen Oblast |
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Chelyabinsk Oblast |
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Yamalo-Nenets Autonomous Okrug |
Yamalo-Nenets Autonomous Okrug |
Khanty-Mansia |
Khanty-Mansi Autonomous Okrug — Yugra |
Western Siberia |
Altai Republic |
Altai Krai |
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Kemerovo Oblast — Kuzbass |
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Novosibirsk Oblast |
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Omsk Oblast |
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Tomsk Oblast |
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Eastern Siberia |
Zabaykalsky Krai |
Irkutsk Oblast |
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Krasnoyarsk Krai (excluding Norilsk and Dudinka) |
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Republic of Buryatia |
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Republic of Tuva |
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Republic of Khakassia |
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Town of Tynda |
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Town of Skovorodino |
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Town of Magdagachi |
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Town of Neryungri |
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Norilsk |
City of Norilsk |
Town of Dudinka |
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Far East - South |
Amur Oblast (excluding Tynda, Skovorodino, and Magdagachi) |
Jewish Autonomous Oblast |
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Primorsky Krai |
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Khabarovsk Krai |
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Far East - North |
Kamchatka Krai |
Magadan Oblast |
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Sakhalin Oblast |
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Chukotka Autonomous Okrug |
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Yakutia |
Republic of Sakha (Yakutia) |
Kaliningrad |
Kaliningrad Oblast |
Kazakhstan |
Republic of Kazakhstan |
Belarus |
Republic of Belarus |
Kyrgyzstan |
Republic of Kyrgyzstan |
Armenia |
Republic of Armenia |
Uzbekistan |
Republic of Uzbekistan |
Cluster prices for customers
When a customer located in one of the clusters visits the website, the system immediately identifies their region and shows product prices with regional coefficients.
At the checkout, we check the cluster once again by delivery address. At this point, the price may change. A customer always sees the final price before paying for the order.
Regional prices impact on earnings
Regional prices don’t affect your earnings:
- we pay you the product price you specified in your personal account;
- we calculate the fee from the same price;
- upon return, we refund the customer from your balance without taking into account the regional coefficient. Ozon covers the difference.
To view the price with regional coefficient, open the Finance → Documents → Sales reports section. Your price is indicated in the Price before discounts at the Seller’s initiative, USD column. The price with regional coefficient is in the Selling price, USD column.
Regional mark-up display in the sales report
To view the price including regional coefficient, open the Finance → Documents → Sales reports section. The product cost, including regional coefficient, is displayed in the Sale price column. The regional mark-up and the sale fee are displayed in the Ozon basic fee column.
