Model

You can merge products of the same model, but with different characteristics: for example, size, color, or volume. Reviews for products merged in one PDP are also merged. As a result:

• It’s more convenient for customers to choose products, and they are more likely to purchase several product variants or a package of several pieces.
• Product with a large number of reviews rises in the search results.
• Customers can read reviews for all product variants on one PDP. The more reviews, the more confidence they have in the product, and the higher the chance that they will add it to cart and make a purchase.

Which products can be merged on one PDP

You can merge variants of the same product: items of the same model, but with different characteristics, such as color, volume, size, or weight.

How variants are displayed on the PDPs:

• Size
• Volume
• Color
• Onboard memory, color

Merge products upon creating

Characteristics that affect the product merging are marked with the icon:

• Unifying feature: something that products have in common, for example, model name or brand.
• Distinguishing feature: something in what products differ, for example, size or color.

If you fill in all the characteristics correctly, the variants will be compiled on one PDP. It takes about 24 hours for the system to do this in any of the loading methods.

In your personal account

To merge products on one PDP, when uploading them:

1. Add each variant as a separate product. To do this, each of them must have a unique article code.

If you have repeated article codes in your database, you can add serial numbers to them. For example,
“Askur Sun-100 T-shirt” has 42 and 44 sizes. Unique article codes can look like this: DSPSWW_42 and DSPSWW_44.

2. Specify the same value in the Merge on one PDP or Model Name field for all variants. Check that they completely match. If you specify “Sun-100” for one variant, and “Sun-100_2” for the other, different PDPs will be created for these products.

   

3. Fill in the characteristics by which each variant differs.

   Some examples of such characteristics:

   • weight: in almost all categories;
   • fragrance: in Household Chemicals, Personal Care Products;
   • taste: in Food;
   • built-in memory: in Electronics;
   • height, width, length: in Home Appliances;
   • diameter: in Repair Products;
   • number of units in one package: in many categories;
   • product color: in many categories.
   

In an XLS file via template and online template

If you have a large product range, you can add all products from one category to one file.
To do this, download and fill in the XLS template.

How to upload products via template

How to upload products via online template

1. Create a separate product with a unique Article code for each variant.

2. In the Merge on one PDP or Model Name field, specify the same value by which the products will be merged for all variants. All products with this value will be collected on one PDP. Check that the values match. If you specify “Sun-100” for one option, and “Sun-100_2” for the other, then different PDPs will be created for these products.

   Example in online template:

   

   Example in XLS:

   

3. Fill in the characteristics by which each variant differs. They are collected in a separate Variants characteristics group.

Merge existing PDPs

• Merge products tab
• Product list tab

1. Open the Products → Merge products section.

2. Select the Model tab.

3. Click Add products, specify the product name or article code, and we suggest the suitable products.

4. Select the products you want to merge. Don’t add products that differ by brand or category.

5. Click Add.

   

6. The Merging products into one PDP table opens. You can view, select, or edit product characteristics: volume, size, color and color name.

7. Double-click on an empty or filled-in field and enter missing characteristics.

8. When everything is ready, click Merge.

Learn more about statuses of merged PDPs

1. Open the Products → Product list section.

2. Select the products you want to merge: they must have the same brand and category.

3. Click Actions → Merge into PDP.

   

4. If the products you want to merge have a different brand or category, select one characteristic and click Confirm. Ozon merges products that match the characteristic.

   Example

   You want to merge two T-shirts of the “Our knitwear” brand and three T-shirts of the “Your tailor” brand. You have to choose one of two brands. If you choose “Our knitwear”, we merge only the first two T-shirts. If you choose “Your tailor”, we merge the last three ones.

5. The Merging products into one PDP table opens. You can view, select, or edit product characteristics: volume, size, color and color name.

6. Double-click on an empty or filled-in field and enter the missing information.

7. Click Merge.

Learn more about statuses of merged PDPs

The maximum number of products you can merge in one PDP is 500. You can merge up to 100 PDPs manually in your personal account. If you have more than 100 PDPs, merge them via XLS template.

Edit PDPs

To edit the PDPs, edit characteristics for several variants at once.

How to view which products are in the PDP

Merging PDPs takes up to 24 hours. While the update is in progress, products may be displayed incorrectly: for example, not all stocks will be loaded immediately.

View which variants are in the PDP

1. Go to the Products → Product list section.

2. Click the row with the Merged link.

   

The Merging products into one PDP page displays all the variants that were included in the PDP. You can:

• find the necessary item by name;
• view archives products;
• open the variant PDP.

Remove products from the merged PDP

We automatically merge products that have the same Merge on one PDP and Model name characteristics. To remove the product from the PDP, change the values of these characteristics for the product variant.

Fill in the product variants that differ in color

In order for the color options to be displayed correctly on the product PDP, fill in the fields:

• Product color. Select the most suitable value from the drop-down list. For example, if the color of your product is magenta, select the “fuchsia” value. Don’t ask for a new color to be added to the system: you can enter your own name in the Color name characteristic.

• Color name. Enter your color name. For example, “orchid”.

  

In the Media tab, you can add picture miniatures with color samples to the product PDP. They will be shown instead of the standard circles in the color switch on the product PDP. It’ll be easier for the customer to choose the right color with them.

You can add only one image for each product variant. It must correctly represent the product color and match the color name specified in the Color name field.

Make sure that you’ve filled in everything correctly. The color switch won’t work correctly if:

• the Product color field isn’t filled in, but the Color name is specified and a color sample is loaded;
• there is Color name for all variants except one.

If you want to merge products, but they don’t have suitable characteristics, try other merge types. For example, you can add products to a Similar, Bundle, or Products in the image group.