Tools for Promoting Products on Ozon

Table of Contents

Using these tools, you can promote products in search results, on PDPs, category pages, and other Ozon pages.

Promotion tools

	Pay-per-click	Pay-per-order
Placement	In search and recommendations	Higher positions in search results. Products compete for positions in the recommendation blocks: in the cart, on PDPs, and pages of paid orders
Eligible products	All products except the ones prohibited for promotion	All products that were added to "Pay-Per-Click" campaigns or sold at least once over the last 14 days
Payment model	Per clicks	Per order
Minimum weekly budget	The budget is calculated based on the number of SKUs in the campaign: 2,000 RUB per SKU	Unlimited budget
Minimum rate	Depends on the category, product price, and placement	23% across all categories. How to reduce the rate

Ineligible products

In all campaigns, it’s forbidden to promote:

products containing nicotine and devices for their consumption, including hookahs, ashtrays, and lighters;
alcoholic beverages;
Covid tests;
prescription medications.