If you run into debt, we’ll suspend access to promotion tools and resume it when the balance is in surplus.
Using these tools, you can promote products in search results, on PDPs, category pages, and other Ozon pages.
Promotion tools #
| Stencils | Getting to the TOP | Pay-per-order | |
|---|---|---|---|
| Placement | In search results and on category pages, promotional product selection pages, and recommendation shelves | Higher positions in search results | Higher positions in search results. Products compete for positions in the recommendation blocks: in the cart, on PDPs, and pages of paid orders |
| Eligible products | All products except the ones prohibited for promotion | All products that were added to "Stencils" or "Getting to the TOP" campaigns or sold at least once over the last 14 days | |
| Payment model | Per clicks | Per order | |
| Minimum weekly budget | 14,000 RUB | Unlimited budget | |
| Minimum rate | Depends on the product category and price | 23% across all categories. How to reduce the rate |
|
Ineligible products #
In all campaigns, it’s forbidden to promote:
- products containing nicotine and devices for their consumption, including hookahs, ashtrays, and lighters;
- alcoholic beverages;
- Covid tests;
- prescription medications.
