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If you run into debt, we’ll suspend access to promotion tools and resume it when the balance is in surplus.
Using these tools, you can promote products in search results, on PDPs, category pages, and other Ozon pages.
Promotion tools
| Pay-per-click | Pay-per-order | |
|---|---|---|
| Placement | In search and recommendations | Higher positions in search results. Products compete for positions in the recommendation blocks: in the cart, on PDPs, and pages of paid orders |
| Eligible products | All products except the ones prohibited for promotion | All products that were added to "Pay-Per-Click" campaigns or sold at least once over the last 14 days |
| Payment model | Per clicks | Per order |
| Minimum weekly budget | The budget is calculated based on the number of SKUs in the campaign: 2,000 RUB per SKU | Unlimited budget |
| Minimum rate | Depends on the category, product price, and placement | 23% across all categories. How to reduce the rate |
Product promotion coefficient
Promotion coefficient principle
The product cost for customers may change due to the product promotion coefficient if:
- the PDP has a high traffic rate;
- the product had sales in the last 14 days;
- the product price is competitive.
We calculate a coefficient individually for each product and add it to the price you set. The cost difference allows you to increase product sales by promoting products on Ozon via electronic services. This includes, but isn’t limited to, the services listed in the Product promotion section.
Product prices in the service
The coefficient and a discount can affect the price at the same time. If the selling price is less than you specified in your account due to the discount, you get a refund with Ozon points.
Learn more about points for discounts
Promotion coefficient impact on income
The product promotion coefficient doesn’t affect the payment amount. The payment is made as if the product was sold at the cost you specified in your account with the standard Ozon fee calculated from that cost.
If the customer returns the product, we refund the full amount to them. We deduct the amount without the coefficient from your balance and transfer the rest ourselves.
Promotion coefficient display in sales report
To view the price with the product promotion coefficient, open the Finance → Documents → Sales reports section. The product cost, taking into account the product promotion coefficients, is displayed in the “Selling price” column. The mark-up amount, along with the sales fee, is displayed in the “Basic Ozon fee” column.
