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Monitor products promotion
Add products to your favorites by clicking
next to them. To view the list of such products, click Favorites.
View promotion results
You can view promotion results in the metrics panel, in reports, or on the Promotion analytics tab.
Learn more about the “Promotion analytics” tab
In the Promotion → Pay-per-order section, you can view the following metrics:
- Visibility index: page number in search results or catalog on which your product appeared more often over the past day. For example, if your product has an index of 1, customers are more likely to see it on the first page of search results or catalog. If the index is 10 or higher, your product is positioned beyond the 10th page of search results.
- Expense:
- Pay-per-order: cost of product promotion. The cost is a specific percentage of all product sales due to pay-per-order promotion, excluding pay-per-click campaigns.
- Pay-per-click: cost of product promotion. The cost is a specific percentage of all product sales due to pay-per-order promotion, including simultaneous pay-per-click campaigns, if you enabled them.
- Sales:
- Pay-per-order: total amount you got as a result of pay-per-order promotion, excluding pay-per-click campaigns.
- Pay-per-click: total amount you got as a result of pay-per-click campaigns with the additional benefit of pay-per-order promotion.
- Orders:
- Pay-per-order: number of products purchased during the selected period due to pay-per-order promotion. The metric includes statistics on all products merged into one PDP by color, size, volume, or other characteristics. For example, if a customer clicks on the promoted PDP of a blue T-shirt, but ends up choosing a red one, we take into account the order with the rate assigned to the product for promotion.
- Pay-per-click: total number of orders you got as a result of pay-per-click campaigns with the additional benefit of pay-per-order promotion.
- Advertising-to-sales ratio: ratio of the promotion cost to the cost of products sold.
Orders included in campaign statistics
An order received as a result of a pay-per-order campaign is included in the statistics if a customer:
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Adds a product to cart or favorites from:
- PDP,
- search results,
- category pages,
- recommendation shelves.
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Places and pays for an order within 30 days after that.
We also include an order in the statistics if a customer:
- reorders the product from the promotion or through the Repeat order;
- buys a product of the same model, but with different characteristics.
View promotion expenses
You can view expenses:
- in the Pay-per-order → Additionally → Detailed expenses section;
- in the Finance → Store economics → Accrual details section—enable the Promotion and advertising filter;
- in the completion report that is formed within the first 5 business days of the month, but no later than the 8th calendar day of the month.
If you have bonuses for promotion, they’re automatically charged as payment for promotion and reflected in detailed expenses.
