Morkovsk Promotion

A large-scale gamification mechanic for customers. The goal is to collect and spend as many “carrots” as possible to participate in the giveaway. To allow customers to get “carrots” for ordering your products, add them to the promotion. You increase the reach of your PDPs and boost sales, as customers order your products to participate in the giveaway.

Download the presentation on the Morkovsk promo (PPTX)

Concept

Within this mechanic, customers receive tasks, for example, to buy products from the promo page. Once you add products to the promotion, we highlight them with a badge and display them on the promo page. From that moment, customers can order the products and earn “carrots” in return, which they can later exchange for valuable prizes.

For joining the promo, we increase the rate for Pay-per-Order by 1%. We charge it only if a customer places and receives the order.

Terms and conditions

To the promotion, you can add products that you promote via Pay-per-order. Exceptions:

• products worth under 100 RUB;

• medications;

• alcohol products;

• electronic certificates.

At any moment, we can disable the promotion or remove products from it.

Learn more about the promotion terms (PDF)

Add products

In the Promotion → Pay-per-order section next to the product with Pay-per-order promotion enabled, click under the toggle switch.

Remove products

In the Promotion → Pay-per-order section, click under the toggle switch for the product.

Orders from promo

Download the report on pay-per-order sales. For products sold via the Morkovsk promotion, the value in the “Rate, %” column is adjusted upward by 1% from the reduced or fixed rate for the category.