Morkovsk Promotion

A large-scale gaming mechanism for customers. The goal is to collect and spend as many “carrots” as possible to participate in the giveaway. To allow customers to get “carrots” for ordering your products, add them to the promotion. This way, you will increase the reach of your PDPs and boost sales — customers will order your products to participate in the giveaway.

Download the presentation on the Morkovsk promo (PPTX)

Operation principle

As part of the mechanics, customers receive tasks, for example, to buy products from the promo page. When you add products to the promo, they will be highlighted with a badge and displayed on the promo page. Starting this moment, customers will be able to order products and get “carrots” in return, which they can later exchange for valuable prizes.

For joining the promo, the rate for Pay-per-Order will be raised by 1%. It will be charged only if the customer places and receives the order.

Morkovsk terms and conditions

To the Morkovsk campaign, you can add products that you promote via Pay-per-Order. Exceptions:

• products worth less than 100 rubles;

• medications;

• alcohol products;

• electronic certificates.

At any moment, we can disable the promotion or remove products from it.

Learn more about the promotion terms (PDF)

Add products to the promo

In Promotion → Pay-per-Order next to the product with Pay-per-Order promotion enabled, click under the toggle switch.

Remove products from the promo

In Promotion → Pay-per-Order click under the toggle switch for the desired product.

Find out how many orders the promo brought

Download the report on orders resulted from Pay-per-Order. For the products you sold thanks to the Morkovsk promo, the value in the Rate, % column will be adjusted upward by 1% from the reduced or fixed rate for the category.