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Pay-Per-Click is a tool for promoting products in search results and recommendations. With the help of the tool, you can:
- increase the number of clicks and orders;
- expand the PDP reach among customers who are already interested in similar offers;
- attract the attention of potential customers to promotional products and new arrivals.
With the tool, you pay only for clicks on the PDP in the placement location.
Product placement with Pay-Per-Click
Within the tool, you can choose where to promote products — only in search or in search and recommendations:
Pay-Per-Click features
Within Pay-Per-Click, you choose a strategy for managing rates: set an average rate you are willing to pay for a click, or fully trust the system.
Promotion via Pay-Per-Click can be enhanced by promoting products simultaneously via Pay-Per-Order. This will give you extra promotion benefits: along with the rate per click, the rate per order will be taken into account.
Payment and expenses when promoting via Pay-Per-Click
You don’t need to top up the account in advance to launch promotion, as charges for all campaigns are billed once a month. All expenses are reflected:
- in campaigns and reports;
- in Finance → Store Economy → Accrual Details. In the filters, select the type of charge Promotion and Advertising;
- in Pay-Per-Click → Additional → Expense Details;
- in the Completion Report — the document is generated within the first five working days of the month, but no later than the 8th.
If you have any bonuses for promotion, they will be automatically charged to pay for promotion and reflected in the expense details.
If there is a debt, the access to the tool will be suspended. It will be resumed when the balance is at least ₽5,000 in the positive.
