Pay-Per-Click Concept

Pay-per-click is a tool for promoting products in search results and recommendations. You can use it to:

• increase the number of clicks and orders;
• increase the PDP reach among customers who search for similar products;
• attract the attention of potential customers to promotional or new products.

You only pay for clicks on the PDP in the placement.

Product placement with pay-per-click

You choose where to promote products: only in search results or both in search results and recommendations:

• In search
• In search and recommendations

Pay-per-click features

You can set the pay-per-click rate yourself or choose an auto-strategy, so the algorithm selects the optimal rate.

Learn more about strategies

If you enable pay-per-click along with pay-per-order, we consider both rates simultaneously. This gives an advantage in promotion.

Reports on pay-per-click expenses and results

We charge expenses for all campaigns once a month. You don’t need to top up your balance in advance to launch the promotion. We record all expenses:

• In campaigns and their results.
• In the Finance → Store economics → Accrual details section. In the filters, select the Promotion and advertising type of charge.
• In the Pay-per-click → More → Detailed expenses section.
• In the completion report. The document is generated within the first 5 working days of the month, but no later than the 8th day.

If you have standard promotion bonuses, we deduct them to pay for promotion and capture this in the detailed expenses.

If there is a debt, we suspend access to the tool. We restore it when the balance exceeds 5,000 RUB.

Learn more about debt control