Weekly Budget

A weekly budget is the amount you limit your campaign expenses to over 7 days.

We calculate the minimum weekly budget based on the number of products in the campaign: 2,000 RUB per product.

On the campaign page, you can view the weekly budget metrics:

• start and end dates of the period for which the budget is spent;
• remaining budget for the period;
• auto-raise percentage.

Weekly budget expense

The weekly budget period starts on the day you create a campaign. For example, if you create it on Wednesday, the budget is spent until Tuesday inclusive. A new period starts the next Wednesday.

The budget is distributed evenly over 7 days. If you spend less than the budget you set, we deduct only the amount actually spent.

If the budget is overspent, you only pay the amount you set in the campaign. We mark the overspend with a “-” sign in the Adjustment field of the product promotion report.

Learn more about reports

On the campaign page, you can view:

• start and end date of the weekly period over which the budget is spent;
• the remaining budget in the current period.

Calculate weekly budget

When calculating the weekly budget, consider:

• the number of products in your campaign;
• the average product rate;
• CTR: the average ratio of the number of clicks to the number of impressions;
• CR: the conversion to order;
• the number of orders you expect to get for each product per day.

Example

• 4 products in the campaign.
• The average product rate is 10 RUB per click.
• CR is 5%.
• You expect to get at least 2 orders of each product per 24 hours.

With 5% CR, you need to get 20 clicks per order.

To get 2 orders for each of 4 products, use the formula:

Number of clicks × average rate per product × expected number of orders × number of products × number of days in the period = 20 × 10 × 2 × 4 × 7 = 11,200 RUB of the weekly budget.

View budget sufficiency

The sufficiency metric is only available for campaigns with the “Average cost per click” strategy.

Sufficiency is a metric that compares the budget that can be spent in a campaign per day with the traffic volume available. We recalculate sufficiency once a day.

On the campaign page, next to the budget amount, we show if the budget is sufficient for the campaign:

• Up to 79%: products don’t participate in all auctions, get few impressions and clicks. To fix this, increase the budget.
• From 80% to 99%: the budget is sufficient. Products participate in most auctions and cover all available traffic.
• 100%: the budget fully covers the available traffic, or the products have low rate or unattractive PDPs. If the campaign doesn’t spend at least 15% of the weekly budget per day, you may need to increase rates or improve the PDP design.

If the campaign is new or recently enabled, we display sufficiency only after collecting data to calculate the metric.