Campaign Results

View results

1. Open the Promotion → Pay-per-click section.
2. Filter campaigns by status, payment method, or period.
3. To download the data, click More → Download report.

You can also view results in the detailed report or promotion analytics.

On the “Pay-per-click” page

1. In the Promotion → Pay-per-click section, open the campaign.

2. Select the period for which you need product details. If necessary, specify product categories or search for products by their article codes, SKUs, or names.

3. For each product, we show:

   • Average cost per click: the average amount spent per click on the PDP in the promoted position.
   • Orders: the number of orders you received due to the promotion tool.
   • Sales: the total sales amount in rubles.
   • Expense: costs for product promotion and the percentage of costs for this particular product relative to the total campaign expenses.
   • Advertising-to-sales ratio: the ratio of advertising expenses to total sales.
   • Impressions: the number of times your product was shown in the selected placements.
   • Clicks: the number of clicks, additions to cart or favorites for the promoted product.
   • To cart: the number of additions to cart for the promoted product.
   • CTR: the ratio of clicks to impressions.
   • Date added: the date when the product was added to the campaign.
   

In the report

1. Click Download statistics on the campaign page.
2. Select the period and data grouping method: by days, weeks, or months.
3. Click Download.
4. Click to open the Ready reports section. There you can view daily reports.
5. Click the file name to download it.

Metrics in the report:

• Impressions: the number of times your product was shown in the selected placements.
• Clicks: the number of clicks, additions to cart or favorites for the promoted product.
• CTR: the ratio of clicks to impressions.
• To cart: the number of additions to cart for the promoted product.
• Average cost per click: the average amount spent per click on the PDP in the promoted position.
• Expense, ₽, including VAT: costs for promoting products in the campaign.
• Orders: the number of orders you received thanks to the tool.
• Sales: the amount of sales in rubles.
• Model orders: orders of a different variant of the promoted product. For example, you’re promoting a dress in size 42, and the customer bought the same dress in size 44.
• Sales from model orders: the total cost of all orders of the promoted product in other variants or models. We recommend summing Sales from model orders and Model orders to see the total revenue of the product in the campaign.
• Advertising-to-sales ratio: the ratio of advertising expenses for promotion to total sales.

Example

You added a blue dress worth 1,000 RUB to the campaign, and customers purchased 10 variants of the same dress in red. In this case, the “Revenue” column displays 0, and the “Revenue from model orders” column displays 10,000 RUB.

The revenue calculation is based on the price at which the customer purchased the product. It can be lower than the price you set. For example, if a customer purchased the product on sale or paid used points for payment.

Orders considered in statistics

We consider an order in the statistics if a customer places it within:

• 10 days after clicking on the promoted PDP;
• 30 days after adding the promoted product to cart or favorites.

Orders appear in the statistics only after the customer pays for them. Orders with postpayment are also counted.

If a customer returns a paid order, we still show it in the statistics.

Example

A customer clicked on your PDP promoted in recommendations and then closed the app. Three days later, they found this product again and placed an order with payment upon receipt. In another 15 days, the customer received and paid for the product. At this moment the order appears in the statistics.