Campaign results

View campaign results

1. Open Promotion → Pay-Per-Click.
2. Filter campaigns by status, payment method, and period.
3. To download data on the page, click More → Download Report.

You can also view the results on the campaign page, in the detailed report, or in Promotion Analytics.

On the campaign management page

1. Go to Promotion → Pay-Per-Click and open the campaign.

2. Select the period which you need product data for. If necessary, specify the product category or find the item by article code, Ozon ID, or name.

3. Next to each item, you can view the following:

   • Average Cost Per Click — how much you paid on average for a click on the promotional PDP.
   • Orders — the number of orders you received thanks to the promotion tool.
   • Sales — the total sales amount in rubles.
   • Expense — product promotion costs and the percentage of product costs in total campaign expenses.
   • A to S Ratio — the ratio of advertising expenses to total sales.
   • Impressions — the total number of impressions of your product in the selected placement locations.
   • Clicks — the total number of clicks on the promoted product and the number of times it was added to Cart or Favorites.
   • To Cart — the number of times the promoted product was added to cart.
   • CTR (click-through rate) — the ratio of clicks to impressions.
   • Date Added — the date when you added the product to the campaign.
   

In the report

1. Click Download Statistics on the campaign page.
2. Select the period and data grouping method: by days, weeks, or months.
3. Click Download.
4. Click , the Ready Reports section will open. It contains ready reports that you requested for the current day.
5. Click on the desired file to download it.

Metrics reflected in the report:

• Impressions — the total number of impressions of your product on the selected placement locations.
• Clicks — the total number of clicks on the promoted product and the number of times it was added to Cart or Favorites.
• CTR (click-through rate) — the ratio of clicks to impressions.
• To Сart — the number of times the promoted product was added to cart.
• Average Cost Per Click — how much you paid on average for a click on the PDP in the promoted position.
• Expense, ₽, incl. VAT — costs for promoting products across the entire campaign.
• Orders — the number of orders you received thanks to the tool.
• Sales — the amount of sales in rubles.
• Model Orders — orders of other variants of the promoted item. For example, the user clicked on the link for the size 42 dress but bought size 44.
• Model Order Sales — the cost of all orders of the same product in other variations (models). We recommend combining these two metrics when analyzing the report. This way, you will see how much revenue each promoted product actually brought.
• A to S Ratio — the ratio of advertising expenses for promotion to total sales.

Example

You added a blue dress to the campaign at a price of ₽1,000, but customers bought 10 such dresses in red color instead. Then in the Revenue field the value will be 0, but this doesn’t mean that the campaign is ineffective. You simply attracted customers to another variant of the same product using it and received a revenue of ₽10,000, which will be reflected in Revenue from Model Orders.

The revenue calculation is based on the price at which the customer purchased the product. It can be lower than the price you set — for example, if the customer purchased the product on sale or used points for payment.

Which orders are considered in the statistics

The order will be considered in the statistics if the customer places it within:

• 10 days after clicking on the promoted PDP;
• 30 days after adding the promoted product to Cart or Favorites.

The order will appear in the statistics only after the customer pays for it, regardless of how much time passes from the order placement to payment. Postpaid orders are also included in the statistics.

If the customer makes a return of a paid order, it will still be reflected in the statistics.

Example

The customer clicked on your PDP promoted in recommendations and then exited the app. Three days later, they found this product again and placed an order with payment upon receipt. In another 15 days, the customer received and paid for the product — this is the moment the order appears in the statistics.

If the customer makes a return later, the order will remain included in the statistics.