Campaign Launch

1. In the Promotion → Pay-per-click section, click Create a campaign → Using the template.

   

2. Download the template.

3. Fill out the columns in the file:

   • On the Campaign details sheet:

     • Campaign name: come up with a name that will help you quickly navigate the list, for example, Dresses, Summer Collection.
     • Weekly campaign budget, ₽: set a budget based on 2,000 RUB per product. The amount is evenly distributed over 7 days.

     How to calculate the weekly budget

     • Auto-strategy: to enable the system to automatically set rates and recalculate them every hour, specify Yes. If you plan to set the rates yourself, specify No.

     Learn more about rate management strategies

     • Placements: specify where to promote products from the campaign: in search or in search and recommendations. When the campaign is launched, you can’t change the placement.
     • Pay-per-order: the products you added to the campaign are promoted simultaneously via pay-per-order. This way you receive extra promotion benefits. To change this, specify No. You can enable or disable product promotion via pay-per-order at any time.

   • On the Product list sheet:

     • SKU: specify the product identifier.
     • Article code: if you haven’t filled out the SKU, specify the product article code.
     • Rate, ₽: set the amount you’re willing to pay for a click on the product. For products without a specified rate, a competitive value is set. If you choose auto-strategy, the system automatically sets the rates.

4. Add the file and click Upload.

5. Use the uploaded template to create a campaign. It’s available for 24 hours. To do this, next to the file with the “Verified” status click Create a campaign. If there are any errors, you can download the file, correct them, and re-upload it.

6. Click Launch.

You can disable the campaign at any time.

How to disable the campaign