Campaign launch

Manually
Via XLSX Template

Open Promotion → Pay-Per-Click and click Create Campaign → Manually.
Specify the campaign name.
Click Add Products. Products can be:
- searched by Ozon ID, article code, or name;
- filtered by category, brand, warehouse, and price;
- chosen from those that haven’t been added to other campaigns;
- added as a list — enable List Mode and enter multiple article codes or IDs at once. The list can be copied from the product report from Products → Product List.
Click Add Products.
Select a rate management strategy.

Learn more about strategies
Specify where to promote products: in search or in search and recommendations. It won’t be possible to change the placement after the campaign is launched.
Set a weekly budget of ₽2,000 per product.

How to calculate the weekly budget

For additional benefits in promotion — promote products from the campaign additionally with Pay-Per-Order. To do this, check the box in the Pay-Per-Order section. At any time, you can disable or enable promotion of products in Pay-Per-Order.

Click Launch. Your products will start participating in the auction at competitive rates.

How to edit rates

You can disable the campaign at any time.

How to disable changes

Open Promotion → Pay-Per-Click and click Create Campaign → Via Template.
Download the template.
Fill in the columns in the file:
- On the sheet Campaign Details:
  - Campaign Name — come up with a name that will help you quickly navigate the list, for example, Dresses, Summer Collection.
  - Weekly Budget, RUB — set the amount based on ₽2,000 per product.
  How to calculate the weekly budget
  - Auto-Raise, % — specify by what percentage to increase the budget if it runs out before the end of the weekly period. This way, the promotion won’t stop. You can specify from 0 to 50%.
  Learn more about budget auto-raise
  - Auto-Strategy — to enable the system to automatically set rates and recalculate them every hour, select Yes. If you plan to set the rates yourself, select No.
  Learn more about rate management strategies
  - Placement — specify where to promote products from the campaign: in search or in search and recommendations. It won’t be possible to change the placement after the campaign is launched.
  - Pay-per-Order — the products you added to the campaign will be promoted simultaneously via Pay-per-Order. This way you will receive extra promotion benefits. To change this, select No. You can enable or disable product promotion via Pay-per-Order at any time.
- On the sheet Product List:
  - SKU — specify the product identifier.
  - Article Code — if SKU is not filled in, specify the product article code.
  - Rate, RUB — set the amount you are willing to pay for a click on the product. For products without a specified rate, a competitive value will be set. If you choose auto-strategy, the system will automatically set the rates.
Add the file and click Upload.
Use the uploaded template to create a campaign — it will be available for 24 hours. To do this, next to the file with the Verified status click Create Campaign. If there are any errors, you can download the file, correct them, and re-upload it.
Click Launch.

You can disable the campaign at any time.

How to disable the campaign

Campaign launch

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