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To see what changes you made to the campaign, go to Pay-Per-Click → More → Change History.
Change the campaign budget
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Go to Promotion → Pay-Per-Click and open the desired campaign.
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In the Budget block, click
.
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In the Weekly Budget field, enter a different value and click Apply. The data will update within 10 minutes.
Change the budget auto-raise percentage
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Go to Promotion → Pay-Per-Click and open the desired campaign.
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In the Budget block, click
. -
In the Auto-Raise field, specify a value from10% to 50%, or 0% to disable it. To the right, there will be displayed the updated budget with auto-raise set.
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Click Apply. If auto-raise has already been triggered during this period, the new value will only apply in the next period.
To see when the auto-raise was triggered for the campaign, open Promotion → Pay-Per-Click, click More → Change History and select the event type Weekly Budget Change.
Example 1
You created a campaign on Wednesday and set:
- a weekly budget of ₽14,000;
- an auto-raise percentage of 10%.
On Sunday, the budget ran out, so auto-raise triggered and increased the budget by 10% to ₽15,400, and the products continued to be promoted. The following Wednesday a new weekly period started, and the budget returned to its original value of ₽14,000, and the auto-raise percentage remained at 10%.
Example 2
You created a campaign on Wednesday and set:
- a weekly budget of ₽14,000;
- an auto-raise percentage of 10%.
On Monday, the budget ran out, so auto-raise triggered and increased the budget by 10% to ₽15,400, and the products continued to be promoted.
On Tuesday, you changed:
- the weekly budget to ₽16,000, which took effect immediately;
- the auto-raise percentage to 20%, which will only apply in the next period because auto-raise had already triggered in this period.
The next Wednesday, the values will remain the same as the last time you set them: weekly budget — ₽16,000, auto-raise — 20%.
Example 3
You created a campaign on Wednesday and set:
- a weekly budget of ₽14,000;
- an auto-raise percentage of 10%.
On Sunday, you changed the budget to ₽16,000 and the auto-raise percentage to 20%. On Tuesday, the budget ran out, and the 20% auto-raise triggered and increased the budget to ₽19,200, so the products continued to be promoted. The next Wednesday, the values will remain the same as the last time you set them: weekly budget — ₽16,000, auto-raise — 20%.
Change the rate
The rate can only be changed for campaigns with the Average Cost per Click strategy.
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Go to Promotion → Pay-Per-Click and open the campaign.
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Change the value in the column Your Rate for the desired product.
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To set the same rate for the products, select them and click Set Rate at the bottom of the screen.
Products with new values will start participating in the auction within three hours of the change.
Change the rate management strategy
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Go to Promotion → Pay-Per-Click and open the campaign.
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In the Budget block, click
.
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Select the desired rate management strategy and click Apply.
Add products
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Go to Promotion → Pay-Per-Click and open the campaign.
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Click Add Products.
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Check the desired products and click Add Products.
Remove products
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Go to Promotion → Pay-Per-Click and open the campaign.
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To remove:
- a product from the campaign, click
in the desired line; - several products, check the boxes next to them and click Remove at the bottom of the screen.
- a product from the campaign, click
Disable the campaign
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Go to Promotion → Pay-Per-Click.
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Disable the campaign using any of the methods:
- in the campaigns list, find the one you need and click
→ Disable; - on the campaign page, toggle the switch to the inactive position.
- in the campaigns list, find the one you need and click
