Query Analytics

In the What to sell on Ozon → Query analytics section, you can view:

• the product that customers wanted to buy most often in the last 7 days and the query they used to find it;
• the number of products that customers see in search results and the number of sellers offering these products;
• products that customers add to the cart most often.

With the analytics data, you can:

• find out the most popular products on Ozon and add them to your product range;
• fill in the PDPs so that they contain information from the queries and are displayed in the search results;
• choose high-demand products with high conversion rate and low competition level to get more sales.

We update the data daily.

Advanced analytics is available for sellers who already have an Ozon account.

Learn more about sales analytics

Report metrics

• Ready-made list of the most popular search queries: contains top 1,000 queries for the last 7 days in all categories. We don’t make any changes to queries that users enter into the search bar on the site. For example, if the user enters the foreign brand name in Russian, we save this query in Russian.

• Search by queries: enter a query in the search bar to see a query selection by keywords.

• Sorting by metrics: by default, we sort the list and search results according to the query popularity: from the most frequent to the rare ones. You can:

  • sort the list in reverse to view the less popular queries from the top 1,000 and check if they contain products you’re planning to sell;
  • sort the list by other metrics: the number of products added to the cart, cart conversion rate, and the average product price. To do this, next to the metric name click .

  To customize the display of metrics in the table, click and enable or disable the display of the desired metrics.

  

Working with analytics

Finding high-demand products to sell

Check the list of the most popular queries or enter your own query in the search bar. Analyze metrics:

• Query popularity: the number of unique customers who searched for a product using this query.

  The more popular the query, the more likely it is to find your audience and get your first orders.

• Product views: the number of unique customers who have opened the PDP from search results.

  The lower the metric, the less often customers open PDPs. It may mean that in search results there are few suitable products with attractive PDPs, competitive price, and fast delivery.

• Added to cart and Cart conversion, %: the number of customers who added at least one product to the cart from those found by the query. If a customer adds several products to the cart, we count it only once. This way you get the number of unique customers who are ready to place an order.

  If the metrics have high values, it may mean that:

  • customers quickly find the right product and are ready to buy it;
  • attractive products are at the top of search results.

  If the metrics have low values, it doesn’t mean that customers aren’t ready to buy the product. It may mean there are few suitable products at the top of search results, their PDPs are poorly filled, and the product has a low rating. Therefore, your sales can be influenced by product quality, delivery speed, PDP contents, and its promotion.

• Products in search results and Product sellers: the average number of products and sellers that one customer views per query. The higher the values, the higher the competition in the category.

Selecting price segment

In the search bar, enter the name of the product you’re planning to sell. For example, “Women’s T-Shirt”.

The Average price column displays the average price of products that customers added to the cart from the search results by this query. When calculating the price, we take into account all products added to the cart, even if they’re added by one customer.

For example, two customers added three products to the cart. The first customer added one product for 500 RUB, the second one added two products for 1,000 and 1,200 RUB. The average cost equals to: (500 + 1,000 + 1,200) ÷ 3 = 900 RUB.

Expanding product range

If you sell women’s clothing, you can find out which products customers search for more often. Enter the “Women’s” query in the search bar. The more detailed the query is, the more information about the product you receive. For example, if you enter the “Summer women’s dress” query, we show queries that contain specific models or materials.

Filling out PDPs

1. In the search bar, enter the name of the product you’re planning to sell. For example, “Women’s T-Shirt”.

2. Among the popular queries, find the ones that match your product. For example, if you’re planning to sell oversized printed T-shirts and see such a query among the popular ones, you can add it to the PDP.