Product Analytics

In the What to sell on Ozon → Product analytics section, you can view the list of products with the best sales on Ozon over the last 28 days. You can:

• find the most profitable products in the category to start selling on Ozon;
• find profitable products of a particular brand;
• view sales of a specific product;
• filter products that are out of stock to start selling in a category with low competition;
• analyze which products have the biggest amount of lost sales.

Advanced analytics is available for sellers who already have an Ozon account.

Learn more about sales analytics

Report metrics

The report contains:

• Sales, lost sales, conversion and All metrics: ready-made sets of metrics. Switch between the sets to view the desired metrics in the table.
• Product search: enter the product name or product code on Ozon in the search bar to view its metrics.
• Ready-made list of bestsellers: the top 1,000 popular products in all categories and brands for the last 28 days.
• Filter by category: select the 1st, 2nd, or 3rd level of the product category.
• Filter by brand: specify brands to view their sales figures.
• Filter by product availability: view products that are currently in or out of stock.
• Table with metrics: figures for all product metrics.

Products on the list

By default, we show the top 1,000 Super products in all sets of metrics. You can filter products by category, brand, or availability.

Super products are products that cost from 1,000 RUB, have high sales rates, and give sellers additional benefits on the marketplace.

To view the top 1,000 of all products, disable the Super products filter.

If the product is not on the list, it means that it had no sales for the period or didn’t get to the top of the best-selling products. We update the data daily, but with a 3-day delay. For example, on May 31, we show data from May 1 to May 28.

At the top of the list, there are products with high amount of lost sales. The higher it is, the greater the demand for the product.

To sort the list by one metric, in the table header click next to the name of the metric.

Report data

To plan sales, pay attention to the cart conversion rate and the number of sessions. For example, if customers saw the product 2 times and added it to the cart both times, the conversion rate would equal to 100%. This result doesn’t indicate sales success, because the product was viewed and added to the cart only 2 times during the selected period.

Working with analytics

Identifying top products of category and brand

To view a list of high-demand products sorted by the amount of lost sales, set up the Categories and Brands filters.

We show a list sorted by the number of lost sales. At the top of the list, there are products of a high-demand category or brand.

Finding high-demand products that are out of stock

You can add high-demand products to your product range, even if they’re out of stock. This makes your store more attractive to customers. To find such products, in the Availability filter, select Out of stock. If you haven’t decided on a category to start selling on Ozon, set up only the availability filter and don’t select categories or brands. The list shows the out-of-stock products among the best-selling ones in all categories. If you plan to sell products of particular categories, select them in the Category filter. The list shows the out-of-stock best-selling products in these categories. If you plan to sell products of a specific brand, specify it in the Brand filter.

Finding products with attractive PDPs

1. Select Conversion.

2. To view the best products in all categories, don’t use the Category and Brand filters.

The higher the Added to cart from search and catalog and Added to cart from PDP metrics, the more customers added the product to the cart from the PDP, search results or catalog.

To view the PDP on Ozon, click the product name.