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Seller Promotions

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View products with promotions

You can promote products for free by creating your own promotions. Ozon will show your promotional positions:

If a product is included in several promotions with the same mechanics, Ozon will place only one sticker with the lowest promotional price on its PDP. For example, if your product is included in two promotions of the “Coupon” type with discounts of 10% and 15%, the customer will only see a sticker with a 15% promo code on the PDP.

Learn more about working with promo codes

Promotion types

There are several types of promotions you can create yourself:

  • With the regular discount. You can add any of your products to such a promotion and set any discount on them, but not below the minimum one. If your product participates in several promotions at the same time, it’ll be sold at the lowest of the promotional prices.

  • “Coupon”. It’s a promo code, using which the customer can get a discount on the purchase.

  • “Discount based on order total”. Customers can get an additional discount when ordering for a certain amount. The discount amount is given in percentages or rubles. It applies to all products in this promotion.

Seller discount is not a promotion. This is the difference in the price that you set in your personal account in the Price and Price before discount fields in the PDP. Ozon won’t be able to show such products on the promotion page or add hints.

Set up promotions

You can set up the following parameters:

  • Promotion period. Your promotion dates may overlap with Ozon promotion dates.

    View a list of promotions in which your products can participate

  • Discount type: regular, of order amount, or coupon.

  • Customer audience for which the promotion will be valid.

  • Geography, so that the promotion is valid in selected regions or for products from certain warehouses.

  • Any products for participation in the promotion. They must be:

    • available at any of your warehouses;
    • created more than 7 days ago: it takes that long for products to start displaying in search results and for customers to start finding them.

Products can participate in both Ozon promotions and your promotion at the same time.

If your promotion has ended, you won’t be able to extend or renew it.

Create promotion

The promotion won’t be activated if the product list in it completely matches the product list in your other promotion, and the promotion dates overlap. To activate the promotion, change the product list or dates.

It takes about 12 hours for the products to appear on the promotion page on the Ozon website. Therefore, Ozon recommends creating promotions in advance and setting the start date for a future date.

  1. Go to the Prices and promotions → My promotions.

  2. Click Create a promotion.

  3. Fill in the general information:

    • Name. This name will become your promotion page’s header on the Ozon website and will be visible to customers. Ozon recommends adding the name with the product category designation. For example, “Black Friday Presale: Textiles”.

    • Start date and End date. Specify the promotion dates. They may overlap with the dates of other promotions. You can’t extend or restart a completed promotion. If you don’t know the end date, set any. The maximum is 6 months. You can complete the promotion manually at any time.

    • Promotion mechanics. Available mechanics:

  4. Fill in the parameters of promotion mechanics:

    Discount
    Discount of order amount
    • Set up the discount amount as a percentage or in the currency, in which you upload the products.
    • Specify the minimum order cost to participate in the promotion.
    • Set up the audience and geography
    Discount by coupone
    • Set up the discount amount as a percentage or in the currency in which you upload the products.
    • Set up promo codes.
    • Set up the audience and geography.

  5. Click Select products. Select products which participate in the promotion and click Add selected. To apply the discount to all products, click Add all.

Set up audience

To make the promotion available to a certain category of Ozon customers, in the Customers block select:

All customers
All Ozon customers can buy discounted products.
Segments
  • Select one or several segments. The customers, who match at least one of selected segments, can apply the discount. For example, if you specify “Tableware” and “Decor & Interior” segments, the discount will be available to the customers, who have ordered products of the “Tableware” and “Decor & Interior” categories.
  • To set up segments overlap, click Add an overlap. By doing this, you can make the discount available to customers, who match several conditions at the same time. For example, customers, who have ordered the product of the “Decor & Interior” category and have the Ozon Premium subscription.
  • To make the promotion unavailable for some customers, click Exclude and select the segment. For example, to make the discount unavailable for the customers, who have been buying products of the “Candles & Candlesticks” category.
Customer list

Specify customers IDs. Only the customers from the list can apply the discount.

How to find out customer’s ID

Set up geography

To make promotion available for certain warehouses and regions, in the:

  • Warehouses → Warehouse list block, select warehouses whose products can be sold at a discount;
  • City → City list block, choose cities whose citizens can apply the discount.

Warehouses and regions settings don’t depend on each other.

Edit and analyze promotions

You can view all your promotions in the My promotions section. Active promotions are on the All promotions tab and marked green in the general promotion list.

To view the available actions, in the promotion row, click . You can:

  • edit the promotion: click Edit;
  • view how the promotion is displayed to customers: click View on the site;
  • change the list of promotional products: click List of products;
  • download the list of promotional products: click Download products from the promotion;
  • study analytics: click Download statistics;
  • pause the promotion and renew later: click Disable;
  • delete a promotion: click Delete.

You can also edit the promotion on its page. To do this, select the necessary promotion from the list and click Edit promotion.

Complete the promotion and view statistics

Once the promotion is over, it goes to the Completed tab. To end the promotion earlier, in its row click → Disable.

There are several ways to view statistics on a completed promotion:

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