Weekly Budget

This is the amount you pay for promotion in 7 days. The period begins with the weekday when the campaign was created. You can’t set a random interval, even if you stop and restart the promotion in the middle or at the end of the period. For example, if you create a campaign on Wednesday, the budget will be spent from Wednesday to next Tuesday inclusive.

On the Promotion → Getting to the top page, click the budget amount for each campaign to view:

• the beginning and end days of the paid period;
• the amount spent;
• the balance of the budget and days in the current period;
• auto-raise parameters and amount of budget after auto-raise.

The weekly campaign budget depends on the number of products.

Promotion of one product costs 2,000 RUB and more.

The daily expense depends on the product demand, but doesn’t exceed 25% of the weekly budget.

If the budget runs out faster than in 7 days, we pause the promotion until the beginning of a new period. If you don’t want to wait for next week, increase the campaign budget to extend it or enable budget auto-raise.

If you don’t spend the whole budget, we charge only the actually spent amount.

If the budget is overspent, Ozon adjusts it the next day. You only pay the amount that you’ve set in the campaign. The impressions collected by the campaign are preserved. Overspend amount is marked with a “-” sign in the product promotion report in the Adjustment field.

Learn more about the report

Campaigns that get fewer impressions than they could are marked with the icon.

Campaign budget sufficiency

The metric is available for campaigns with the Average cost per click strategy.

Sufficiency shows if the campaign budget is enough to get all available product impressions and clicks per day. We update the metric every day. You can view the result in the Budget block on the campaign page.

Campaign budget sufficiency can be:

• 100%: the budget fully covers the available traffic. It can also mean that products have low rates or unattractive PDPs. If a campaign doesn’t spend at least 15% of its weekly budget per day, check the reasons. You may need to increase rates or improve PDP appearance.
• 80% to 99%: products in the campaign get the maximum of available impressions and clicks.
• Below 80%: products get few impressions and clicks, increase budget.

To calculate sufficiency, we compare the budget a campaign can spend per day to the traffic available to the campaign. The metric is updated once a day and depends on competition, so sufficiency values may vary.

Change weekly budget

You can decrease or increase the weekly budget at any time: To do this:

1. Go to the Promotion → Getting to the top section.
2. In the campaign row, click the amount in the Budget column.
3. Enter a new value and click Apply. The weekly budget is recalculated based on the amount spent.

Example

Your weekly budget is 10,000 rubles. You launch a campaign with an auto-strategy enabled on Wednesday and by Saturday you spend 2,000 rubles on promotion. The remaining budget until next Tuesday is 8,000 rubles. You can:

• increase the budget balance up to 9,000 rubles: to do this, you need to increase the budget to 11,000 rubles;
• decrease the budget to 5,000 rubles, so from Saturday to Tuesday we’ll spend the remaining 1,000 rubles on promotion and stop the campaign until Wednesday.

Calculate weekly budget

When calculating the weekly budget, take into account:

• the number of products in your campaign;
• the average product rate you’ve set;
• CTR: the average ratio of the number of clicks to the number of impressions;
• CR: the conversion to order;
• the number of orders you expect to get for each product per day.

Data for calculation:

• 4 products in the campaign;
• the average product rate is 10 RUB per click;
• CR is 5%;
• you expect to get at least 2 orders of each product per 24 hours.

With 5% CR, you need to get 20 clicks per one order.

To get 2 orders for each of 4 products, use the formula: average product rate × expected number of orders × number of products in the campaign.

Weekly budget equals to 20 × 10 × 2 × 4 × 7 = 11,200 RUB.

Budget auto-raise

You can enable budget auto-raise so that the promotion isn’t paused once the weekly budget is spent. If the budget runs out, it’s automatically increased by the percentage you specified until the end of the period.

You can enable auto-raise once per weekly period.

If you have no orders when the weekly budget runs out, or the CRR is equal to or greater than 100%, auto-raise isn’t applied.

You can enable budget auto-raise when launching and managing campaigns. To disable auto-raise, set the value to 0%.

Example 1

You launch a campaign on Wednesday and set:

• the weekly budget to 7,000 RUB;
• the auto-raise percentage to 10%.

On Sunday, the budget runs out and the auto-raise is applied. The budget increases by 10% to 7,700 RUB, and the product promotion continues.

Next Wednesday, a new weekly period begins: the budget returns to its initial value of 7,000 RUB, the auto-raise percentage remains at 10%.

Example 2

You launch a campaign on Wednesday and set:

• the weekly budget to 8,000 RUB;
• the auto-raise percentage to 10%.

On Monday, the budget runs out and the auto-raise is applied. The budget increases by 10% to 8,800 RUB, and the product promotion continues.

On Tuesday, you increase:

• the weekly budget up to 10,000 RUB: the new value is applied immediately;
• the auto-raise percentage up to 20%: it’s applied only in the next period, because the auto-raise has already been activated in the current period.

Next Wednesday, the values that you set last time remain: the weekly budget is 10,000 RUB, the auto-raise percentage is 20%.

Example 3

You launch a campaign on Wednesday and set:

• the weekly budget to 8,000 RUB;
• the auto-raise percentage to 10%.

On Sunday, you increase the budget up to 10,000 RUB and the auto-raise percentage up to 20%. On Tuesday, the budget runs out and the auto-raise is applied. The budget increases by 20% to 12,000 RUB, and the product promotion continues.

Next Wednesday, the values that you set last time remain: the weekly budget is 10,000 RUB, the auto-raise percentage is 20%.