To view the promotion analytics:
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Open the Promotion → Stencils, Promotion in search, or Getting to the TOP → Promotion analytics section.
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Select the time period for which you want to view the analytics. The maximum period is 90 days.
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Select the promotion type:
- Promotion in search;
- Stencils;
- Getting to the TOP.
You can choose several promotion tools or all of them.
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Select a category, product, or campaign.
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Select to view data by promotion type, category, campaign, or product.
We show the promotion data for the selected period. To view it on the graph, switch between metrics:
- Expense: the total cost of promotion.
- Sales: the total sales amount earned from promotion.
- Impressions, pcs: the number of impressions of the promoted product.
- Clicks, pcs: the number of clicks on the promoted product.
- Add to cart, pcs: the number of times your product is added to the cart during the promotion period.
- Orders, pcs: the number of orders received with an activated promotion.
- CTR, %: the number of orders of the promoted product.
- Conversion, %: the ratio between the number of times the promoted product is added to cart to the number of clicks it gets.
- Cost per click, RUB: the average cost of each click on the promoted product.
- Cost per click, RUB: the average cost of each click on the promoted product.
- Advertising-to-Sales ratio: the share of advertising expenses from the amount of sales as a result of promotion.
- Turnover advertising-to-sales ratio, %: the share of advertising expenses in all sales. We calculate the metrics value based on sales amount. This metric is displayed in the Analytics -> Graphs section in the “Orders total” column. The metric is available if you view data by promotion type.
You can view analytics on the graph by day or week.
If you want to compare the data on the graph, select the desired products in the On the graph column. You can select a maximum of 10 products for comparison.
To download data in XLS format, click Download Excel.
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