Tools for Promoting Products on Ozon

Table of Contents

Using these tools, you can promote products in search results, on PDPs, category pages, and other Ozon pages.

Promotion tools

	Stencils	Getting to the TOP	Pay-per-order
Placement	In search results and on category pages, promotional product selection pages, and recommendation shelves	Higher positions in search results	Higher positions in search results. Products compete for positions in the recommendation blocks: in the cart, on PDPs, and pages of paid orders
Eligible products	All products except the ones prohibited for promotion		All products that were added to "Stencils" or "Getting to the TOP" campaigns or sold at least once over the last 14 days
Payment model	Per clicks		Per order
Minimum weekly budget	The budget is calculated based on the number of SKUs in the campaign: 2,000 RUB per SKU.		Unlimited budget
Minimum rate	Depends on the product category and price		23% across all categories. How to reduce the rate

Ineligible products

In all campaigns, it’s forbidden to promote:

products containing nicotine and devices for their consumption, including hookahs, ashtrays, and lighters;
alcoholic beverages;
Covid tests;
prescription medications.