Graphs

Graphs are only available with the advanced analytics subscription.

Learn more about access to graphs

Graphs is a tool for viewing statistics on sales and impressions of your products. Using graphs, you can create reports on products or a product category for a certain period. To create graphs, use ready-made metric sets or create your own ones.

Get access to graphs

Advanced analytics is available with the Premium subscription for 2 employees with the “Analyst” role. A “Manager” can assign it in addition to another role.

Learn more about user management

To get unlimited access for all employees, sign up for the Premium Plus subscription.

Basic graph settings

• Reporting period: data for today, yesterday, week, month, or quarter.
• Filters. Sales statistics of products with specific characteristics:
  • categories: category sales statistics.
  • warehouse type: statistics on product sales from Ozon warehouses, seller’s warehouses, and delivery from abroad.
• Graph details: detailed statistics by days, weeks, and months.
• Graph: hover over the graph to view the metrics for a specific day and the difference from the previous one.
• Metrics: the number and total cost of orders for a specific period.
• Quick access to key metrics on the main page: data is displayed for 14 days. For a specific day, you can view the total number of orders and how many of them have been delivered. The total number of orders includes those that have not yet been delivered. The metrics are displayed in the form of data for the day of order shipment.

Premium subscription graph settings

• Extended reporting period: data for the year, flexible period settings.
• Additional filter by article code.
• Groupings: product sorting in the graph by categories, brands, models.
• Metrics: additional metrics, such as the number of canceled and returned products, product page visitors, and conversions.
  How to create a set of metrics
• Metric selections: detailed information about products. For example, the need for promotion or stages of highest customer loss.
• Metric comparison: compare 2 metrics for products.
  How to compare metrics
• Download: the report in XLSX format with the option to break data down by days.
• Additional reporting periods in the graph on the main page: the ordered and delivered products for the current week, the last 7 or 28 days.
• Recommendations: recommendations to increase sales.
  How we select recommendations
• Comparison with competitors: we compare the metrics of your product with those of your competitors’ products.
  Learn more about the metrics we compare

Metrics

Metrics are quantitative indicators of sales, impressions, and conversions. There are several metric types depending on their purpose.

Types

Ready-made sets

Similarly themed metrics are combined into sets to help you quickly analyze your sales. For example, you can track which products sell best, how effective the promotions are, or at which stage of the sales funnel the potential customers most often leave.

If you can’t find a suitable set among the ready-made ones, create your own set.

Create a set

1. In the Analytics → Graphs → Metrics Setup section, click Set up.
2. Click Add metrics set and enter the set name.
3. Select up to 14 metrics you want to add to the set. The metrics are displayed in the table in the order you selected them.
4. Click Save.

Add your set to ready-made ones

If you think that other sellers might find your set useful, suggest adding it to the ready-made sets. Click Leave a review and specify which metrics you want to include in the set.

Create a graph

1. Go to the Analytics → Graphs section. You can create a graph:

   • based on a ready-made set of metrics: select it on the page;

     

   • based on your custom set of metrics: in the Metrics Setup section, click Set up, select the set you’ve created, and click Apply.

2. Set up the data display:

   • select the period for which you want to view the data;
   • filter the data by category and article code;
   • set the data display step: by days, weeks, or months.

3. In the table, click the metric you want to base the graph on.

4. Select the product groups to display in the table: in the Groups setup section, click Set up. Select a group and click Apply.

   Types of product groups

   • Products by the third level of categories: the graph displays data on third-level products. For example, the “Women’s Sweater” product falls into the third category, “Women’s clothing” is the second-level category, and “Clothing” is the first-level category.
   • Products by brands: the graph displays data on products grouped by brand.
   • Products at all levels of categories: the graph displays data on products grouped by first level categories. Expand them to see the nested subcategories and products.
   • Products by the second level of categories and brands: products are grouped by second-level categories with nested brands and products.
   • Products by models: products are grouped by model.
   • Products only: each product is displayed separately.
   

By default, the graph displays the values from the Total and average row of the table. To display data from other rows in the graph, click next to the category name. Hover over the graph to view metrics for a certain day and see how they differ from the previous day.

Metrics data is updated every hour.

Compare metrics

To compare two metrics in the graph, toggle to Comparison above the table.

The metric that the graph is based on is selected for comparison by default. To select a metric to compare it with, hover over its name and click Compare. It’s displayed as a dotted line in the graph.

To remove a metric from comparison, hover over its name and click Remove from comparison.

Product recommendation selection

For each product, we show the highest priority recommendation.

If you follow the recommendation and your metrics match those of your competitors, the recommendation changes or disappears.

Recommendation selection logic:

Priority level	Recommendation	Recommendation reason
1	Add to promotions	Your product doesn’t participate in the Elastic Boosting promotion.
2	Increase the discount	The product discount is lower than that of competitors. Price index is unfavorable or moderate. Learn more about the price index The values of the Total impressions and Impression-to-order conversion metrics are lower than those of competitors. However, the product is promoted via pay-per-click and its A to S ratio is not lower than that of competitors.
3	Enable promotion	Your product doesn’t participate in the pay-per-click promotion. Learn more about the promotion
4	Increase the A to S ratio	Advertising-to-sales ratio is below the competitor’s metric. Total impressions are lower than those of competitors. However, the pay-per-click promotion is enabled for the product. Promotion turnover share is lower than that of competitors. However, the pay-per-click promotion is enabled for the product, and it has participated in a promotion this week. Days with promotion are fewer than those of competitors. There is next to these values.

Comparison with competitors

We compare the metrics of your product with those of your competitors’ products. If the average competitor metrics are higher than yours, we show next to the value in the table. Hover over it to view details.

The metrics in the table that we compare with those of competitors:

• Days in promotions: how many days the product participated in promotions in the selected period.
• Discount from your price: an average discount on all sold products from your price before promotions.
• Promotion turnover share: the ratio of the product value ordered during the promotion period to the total value of all products ordered during the same period.
• Ordered via promotions: the cost of products ordered during the promotion period.
• Impressions total: the number of impressions on all website pages.
• Impression-to-order conversion: the ratio of the number of orders to the number of product impressions on all website pages.
• Advertising-to-sales ratio (A to S ratio): the percentage ratio of promotion expenses to the cost of products sold.
• Days with promotion (pay-per-click): the number of days over the period when paid promotion in search via pay-per-click was enabled.

Competitors’ products for analysis

1. We take all the products that fall into the category and price segment of your product.

2. We sort them by Orders total.

3. We group them by the total order amount:

   • leader;
   • top 1%;
   • top 10%;
   • top 50%;
   • less than 50%.

4. We determine what group your product belongs to.

5. We compare your key metrics with the average values in the refernce group:

   Your group	Reference group
   Less than 50%	Top 50%
   Top 50%	Top 10%
   Top 10%	Top 1%
   Leader	Top 1%

   If your product had no sales, we compare its metrics using the same logic, but the sorting by groups is only within the category.

We show how your metrics differ from those of competitors who sell more than you in the category.

Download a report

Click Download and select the report type: for a period or by days. The report for a period contains general data without breaking it down by day. Report by days contains data on each day of the period. As the report by days takes longer to generate, we don’t recommend choosing it for a period longer than two weeks.

To view the list of generated reports and their statuses, click Download → Open Download Manager. You can download the report from the download manager later.

If an error occurs while generating the report, download it later.

The report is stored in the download manager for 90 days.