Graphs

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Graphs is a tool for viewing statistics on sales and impressions of your products. Using graphs, you can create reports on metrics of one or several products, as well as of a category of products for a certain period. To create graphs, use ready-made metric sets or create your own ones.

Basic graph settings

• Reporting period: select the reporting period: today, yesterday, week, month, or quarter.
• Filters: select products with specific characteristics:
  • categories: category sales statistics.
  • warehouse type: statistics on product sales from Ozon warehouses, seller’s warehouses, and delivery from abroad.
• Graph details: view statistics by days, weeks, and months.
• Graph: click on the graph to view the metrics for a specific day and the difference from the previous one.
• Metrics: two basic metrics are available: quantity and total order value for a specific period.
• Quick access to key metrics on the main page: data is displayed over 14 days. For a specific day, you can view the total number of orders and how many of them have been delivered. The total number of orders includes those that have not yet been delivered. The metrics are displayed in the form of data for the day of order shipment.

Premium subscription graph settings

• Extended reporting period: view the data over a year or set a custom period using the calendar.

• Additional filter by article code: select manually one or several products by their article code on Ozon.

• Groupings: select the sorting method for products in the graph: by categories, brands, models.

• Metrics: additional metrics, such as the number of canceled and returned products, product page visitors, and conversions.
  

  How to create a set of metrics

• Metric selections: detailed information about products. For example, the need for promotion or stages of highest customer loss.

• Metric comparison: compare 2 metrics for products.
  

  How to compare metrics

• Download: download the report in XLSX format with the option to break data down by days.

• Additional reporting periods in the graph on the main page: check the ordered and delivered products over the current week, the last 7 or 28 days.

• Recommendations: we select recommendations to increase sales.
  

  How we select recommendations

• Comparison with competitors: we compare the metrics of your product with those of your competitors’ products.
  

  Learn more about the metrics we compare

Metrics

Metrics are quantitative indicators of sales, impressions, and conversions. There are several metric types depending on their purpose.

Types

Ready-made sets

Similarly themed metrics are combined into sets to help you quickly analyze your sales. For example, you can track which products sell best, how effective the promotions are, or at which stage of the sales funnel the potential customers most often leave.

If you can’t find a suitable set among the ready-made ones, create your own set.

Create a set

1. In the Analytics → Graphs → Metrics Setup section, click Set up.
2. Click Add metrics set and enter the set name.
3. Select up to 14 metrics you want to add to the set. The metrics are displayed in the table in the order you selected them.
4. Click Save.

Add your set to ready-made ones

If you think that other sellers might find your set useful, suggest adding it to the ready-made sets. Click Leave a review and specify which metrics you want to include in the set.

Create a graph

1. Go to the Analytics → Graphs section. You can create a graph:

   • based on a ready-made set of metrics: select it on the page;

     

   • based on your custom set of metrics: in the Metrics Setup section, click Set up, select the set you’ve created, and click Apply.

2. Set up the data display:

   • select the period for which you want to view the data;
   • filter the data by category and article code;
   • set the data display step: by days, weeks, or months.

3. In the table, click the metric you want to base the graph on.

4. Select the product groups to display in the table: in the Groups setup section, click Set up. Select a group and click Apply.

   Types of product groups

   • Products by the third level of categories: the graph displays data on third-level products. For example, the “Women’s Sweater” product falls into the third category, “Women’s clothing” is the second-level category, and “Clothing” is the first-level category.
   • Products by brands: the graph displays data on products grouped by brand.
   • Products at all levels of categories: the graph displays data on products grouped by first level categories. Expand them to see the nested subcategories and products.
   • Products by the second level of categories and brands: products are grouped by second-level categories with nested brands and products.
   • Products by models: products are grouped by model.
   • Products only: each product is displayed separately.
   

By default, the graph displays the values from the Total and average row of the table. To display data from other rows in the graph, click next to the category name. Hover over the graph to view metrics for a certain day and see how they differ from the previous day.

Compare metrics

To compare two metrics in the graph, toggle to Comparison above the table.

The metric that the graph is based on is selected for comparison by default. To select a metric to compare it with, hover over its name and click Compare. It’s displayed as a dotted line in the graph.

To remove a metric from comparison, hover over its name and click Remove from comparison.

Product recommendation selection

For each product, we show only one, the highest priority recommendation.

If you follow the recommendation and your metrics match those of your competitors, the recommendation changes to another one or disappears.

Recommendation selection logic:

Priority	Recommendation	Description
Priority No. 1	Add to promotions	Displayed if your product is not participating in the Elastic Boosting promotion.
Priority No. 2	Increase the discount	Displayed if: The product discount is lower than that of competitors. Price index is unfavorable or moderate. Learn more about the price index The values of the Total impressions and Impression-to-order conversion metrics are lower than those of competitors. However, the product is promoted via pay-per-click and its A to S ratio is not lower than that of competitors.
Priority No. 3	Enable promotion	Displayed if your product doesn’t participate in the pay-per-click promotion. Learn more about the promotion
Priority No. 4	Increase the A to S ratio	Displayed if the metric: Advertising-to-sales ratio is below the competitor’s metric. Next to the value, there is the icon. Total impressions are lower than those of competitors. Next to the value, there is be the icon. However, the pay-per-click promotion is enabled for the product. Promotion turnover share is lower than that of competitors. Next to the value, there is the icon. However, the pay-per-click promotion is enabled for the product, and it has participated in a promotion this week. Days with promotion are fewer than those of competitors. Next to the value, there is the icon.

Comparison with competitors

We compare the metrics of your product with those of your competitors’ products. If the average competitor metrics are higher than yours, we show the icon next to the value in the table. Hover the cursor over it to view details.

The metrics in the table that we compare with those of competitors:

• Days in promotions: how many days the product participated in promotions in the selected period.
• Discount from your price: an average discount on all sold products from your price before promotions.
• Promotion turnover share: the ratio of the value of products ordered during the promotion period to the total value of all products ordered during the same period.
• Ordered via promotions: the cost of products ordered during the promotion period.
• Impressions total: the number of impressions on all website pages.
• Impression-to-order conversion: the ratio of the number of orders to the number of product impressions on all website pages.
• Advertising-to-sales ratio (A to S ratio): the percentage ratio of promotion expenses to the cost of products sold.
• Days with Promotion (pay-per-click): the number of days over the period when paid promotion in search via pay-per-click was enabled.

Competitors’ products for analysis

1. We take all the products of sellers that fall into the category and price segment of your product.

2. We sort them by Orders total.

3. We group them by the total order amount in the descending order:

   • leader by order amount;
   • top 1% by order amount;
   • top 10% by order amount;
   • top 50% by order amount;
   • group where products collectively generate less than 50% of the category turnover.

4. We determine what group your product belongs to.

5. We compare your metric with the average metric of products based on the following logic. If you are:

   • in the “less than 50%” group, we compare it with the average of sellers in the category and price segment of top 50%;
   • in top 50%, we compare it with the average of sellers in the category and price segment of top 10%;
   • in top 10%, we compare it with the average of sellers in the category and price segment of top 1%;
   • the leader in the category, we compare it with the average of sellers in the category and price segment of top 1%.

   If your product had no sales, we compare its metrics using the same logic, but the sorting by groups is only within the category.

We show how your metrics differ from those of competitors who sell more than you in the category.

Improve your metrics to increase sales.

Download a report

Click Download and select the report type: for a period or by days. The report for a period contains general data without breaking it down by day. Report by days contains data on each day of the period. As the report by days takes longer to generate, we don’t recommend choosing it for a period longer than two weeks.

To view the list of generated reports and their statuses, click Download → Open Download Manager. You can download the report from the download manager later.

The report can be in one of the following statuses:

• Ready: the report is generated.
• Generating a report: the report is being generated, wait until it’s in Ready status.
• Error: an error occurred when generating the report. Try downloading it later.

The report is stored in the download manager for 90 days.