View statistics
You can view the promotion statistics in the report, on the metrics dashboard, or the Promotion analytics tab.
Learn more about the “Promotion analytics” tab
In the Promotion → Getting to the top section you
can view period statistics for each product in the campaign:
- Orders: the number of orders received due to promotion.
- Sales: the number of sales received due to promotion.
- Expense: the costs of promoting this product for the selected period. The amount under the sum shows the share
of costs for this product within the campaign.
- Impressions: the number of product displays at all stencil positions.
- Clicks: the number of clicks on the PDP.
- CTR (click-through rate): the ratio of the number of clicks to the number of impressions.
- Advertising-to-Sales Ratio: the ratio of the promotion expenses to the cost of products sold.
- Cost per click: calculated using the formula: product consumption ÷ the number of clicks on the product for the selected period.
- To cart: number of additions to cart for products with launched promotion.
- Date added: date when you added this product to the campaign.
You can find more details in the XLSX report.
You can view the report on expenses and impressions on the panel under the campaign name. To download the report:
- Click Download report on the campaign page.
- Select the period and the data grouping method: by day, week, or month.
- Click Generate.
- Click the
icon. You’ll see the Completed reports
section. It contains the generated reports that you’ve requested for the current day.
- Click the file to download it.
Data in the report:
- SKU and product name.
- Product price. The product cost at the moment the report is generated.
- Impressions. The total number of your product impressions in search, categories, and on product description pages.
- Clicks. The total number of clicks on the PDP that participates in the promotion.
- CTR. The ratio of the number of clicks to the number of impressions.
- Cost per click. The number is calculated using the formula: product consumption ÷ the number of clicks on the product for the selected period.
- Orders. The number of orders received due to promotion.
- Model orders. The number of orders received by another product variant from the promoted position. For example, a user clicked a link to a size 42 dress and bought a size 44 dress.
- Revenue. The cost of all orders for a specific product in the campaign.
- Revenue from model orders. The cost of all product orders of a certain variation or model.
If you added a blue dress to the campaign at a price of 1,000 RUB, and customers purchased from you 10 same dresses of another color, you’ll see “0” in the Revenue field, and 10,000 RUB in the Revenue from model orders field. To estimate how much profit each individual product made, sum the values from the Revenue and Revenue from
model orders fields.
We take the price at which the customer purchased the product into account when calculating revenue. It may be lower than
the price you set if the customer purchased the product under the promotion or used points to pay.
Orders included in the campaign statistics
The order is included in the statistics if a customer places it within:
- 10 days after clicking the PDP in the promoted position;
- 30 days after adding the product in the promoted position to the cart or favorites.
Once the customer pays for the order, it is displayed in the statistics. Postpaid orders are also included in the statistics.
If a customer returns the prepaid order, it still remains in the statistics.
Example
A customer opens your PDP from their recommendations and then quits the app. Three days later, they find this product again and place an order with payment upon receipt. After another 15 days, the customer receives the order and pays for it. From that moment on, the order is displayed in the statistics.