Launch Reviews for Points

Setting up review collection

Manually when uploading or editing products

When you upload or edit products, you can add them to or remove from your review campaign:

1. In the Products → Add products → Manually section, fill out the PDP.

2. Click Finish creating and check the product details in the Preview section.

3. In the Paid product promotion section, click Promotion management.

   

4. Enable or disable Reviews for points and click Save.

5. Click Send for moderation.

To add an existing product to or exclude from a campaign:

1. In the Products → Product list section, click and select Edit product.
2. Open the Preview section. In the Paid product promotion block, select Promotion management.
3. Enable or disable Reviews for points and click Save.
4. Click Send for moderation.

After that, the product is added to the “[New campaign] Reviews for points for new products” list or removed from it in the Products → Reviews for points section. The following parameters are preset for the products added to the campaign:

• 10 in the Collect reviews column;
• recommended values for each product in the Points for reviews column.

How to change reviews collection settings

You can’t disable the campaign, but you can:

• edit its parameters, for example, increase the number of reviews once 10 of those are collected, or adjust the rates for different review types;
• remove products from it or add new ones.

Enable automatic selections

To enable an automatic campaign:

1. On the Products → Reviews → Reviews for points page in the Automatic selections section, click Launch.

   

2. Specify the campaign launch date.

3. In the Products and budget block check:

   • The number of products that will take part in the campaign. To do this, click View products.
   • The number of reviews you can receive.
   • Budget forecast: the approximate amount you’ll spend on the campaign.
   • The number of points customers will get for reviews. We set the recommended number of points for automatic selections, you can’t change it.

   The number of products changes every day. To stay within budget, keep an eye on the promotion.

4. Click Launch.

   

In order for the products to quickly get their first 10 reviews, we’ll set recommended rates for each of them. You won’t be able to change them. Product list in the campaign is updated automatically: when the product collects 10 reviews, we’ll remove it from the campaign and add new items without reviews to it.

The campaign is still in the “Active” status even when all products get 10 reviews. There are no costs for it until you have new products with no reviews or until 14 days have passed since the last review. We recommend you not to disable the campaign right away, so your product can always have new reviews.

To stop the campaign, set the switch to .

Products automatically added to promotion

To attract customers, new products are automatically added to the “Reviews for points” tool. Such products are added to the “[New promotion] Reviews for points for new products” list in the Products → Reviews for points section. Promotion parameters:

• collect 10 reviews;
• the number of points for each review is set according to the recommended values.

To disable automatic adding of new products to the promotion, go to the Products → Manage PDPs section and disable Adding new products to Reviews for Points.

You can disable reviews for points for a product when creating the PDP:

• Manually: disable reviews for points.
• Via an XLS template: in the Paid promotion block, in the “Points for reviews” column, enter No.
• Via online tables: in the Paid promotion column, don’t choose the “Points for reviews” promotion.
• Via API: using the create or update product method.

When creating a product by copying, you can’t disable the participation in the campaign if it’s a general setting for all new products.

“Attract customers with points for reviews” manual campaign

To set up a promotion:

1. In the Products → Reviews for points section, click New product list.

2. Come up with the campaign name.

3. Specify the start and end dates of the campaign. If you don’t specify an end date, the campaign runs until we collect all the reviews.

4. Click Add products. You can:

   • Search products by name or SKU.
   • Filter by category, brand, price, and number of reviews.
   • Add products as a list: enable List mode and enter several article codes or IDs at once. You can copy the list from the product report in the Products → Product list section.
   

   After that, click Add products. We set the recommended number of review points for products. Once the campaign launches, you can specify your values. They can’t be lower than the minimum ones.

   Learn more about minimum and recommended rates

   To collect meaningful product reviews and accrue more points to customers, enable Detailed review.

   Learn more about detailed reviews

5. In the Budget forecast field, you can view the approximate cost of collecting reviews based on the recommended rates.

6. Click Launch.

7. In the Collect reviews column, specify the number of reviews you want to collect for each product: once this number is reached, review collecting stops. The minimum number of reviews is 10.

   To specify the number of reviews for several products at once:

   1. Select the products and click More → Set rates and number of reviews.

      

   2. Specify the values depending on the product price.

      

   3. Click Apply. If you’ve specified your values and want to return to the recommended by Ozon, click Reset values to recommended → Apply values.

   By default, Ozon will set the recommended rates for each product. You can change them at any time.

   In the panel under the campaign name, you can view information about reviews collection:

   • campaign type;
   • perfomance dates;
   • number of products;
   • budget forecast.

   At any time you can:

   • Stop collecting reviews: click Additional → Stop the campaign.
   • Edit the product list:
     • To delete items, select the necessary ones, click Delete, and confirm the action.
     • To add items, click Add products. Use the product name or ID to search.

Via API

To set up a campaign, use the /v3/product/import method. Pass the campaign details to the method request, in the items.promotions parameter array.

What the “Badge hidden” status means

This means that there were enough customers who purchased a product. Ozon is waiting for them to leave a review, so we’ve hidden the badge so as not to spend your budget. The number of customers matches the value you specified for the product in the Collect reviews column.

If within 5 days after receiving the order the customer doesn’t leave a review, the badge will appear again in the list settings in your personal account and on the product on the website.

Minimum rates and recommended rates

Rates for detailed reviews

Calculate the total number of points

For products that already have minimum rates for reviews—50, 60, 70, or 80, 100, 100 points—the rates will remain the same.

If you update the settings, rates will update according to the new rules:

• for a text review: 100 points;
• for a review with a photo: 150 points;
• for a review with a video: 150 points.

If you specified values for a list of three products:

Total number of points for reviews will be 10 × 150 + 20 × 180 + 30 × 200 = 11,100.

If you remove product from sale, or it runs out of stock, the review collection will stop.

If product reviews are poorly collected, on the Products → Reviews for points page the icon will appear next to the product list name.

In this case, we recommend to:

• check that the product still has customers who can evaluate it in the Potential replies column;
• check that the reward meets or exceeds the recommended rates;
• try increasing the number of points for a review.